5 days old

Writing Proposal Development Manager

Rocky Hill, CT 06067
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  • Job Code
    862579
Great sales are the result of strong purpose, conviction and pride - pride in your ability and your product. UnitedHealth Group offers a portfolio of products that are greatly improving the life of others. Bring along your passion and do your life's best work.(sm) 

This position is a combination of the following roles:

  1. Strategic Proposal Writer/Sr. Proposal Writer/NRFI Designated Writer
  2. Content Manager 

Strategic Proposal Writer/Sr. Proposal Writer: To strategically and competitively position UnitedHealthcare offerings through our proposal responses using a variety of resources including our standard/core database, marketing collaterals, company Web sites and other various resources. The strategic writer is also responsible for assessing customer needs and identifying opportunities to match customer needs to our internal product offerings while working in a highly matrixed environment. The position is a unique blend of creative writing and questionnaire strategy development.


Content Manager: Responsible for the development and accuracy and quality of content used by proposal writers to respond to UnitedHealthcare requests for proposals (RFPs). The Content Manager will work with subject matter experts (SMEs) throughout the organization to obtain up-to-date information about complex company products and services and will maintain this information according to an established refresh schedule. In addition, the Content Manager will be heavily involved in non-standard RFP questions, which require input and outreach to SMEs. The Content Manager may also be asked to contribute to projects that support team or department initiatives as necessary including, but not limited to training and educating team members and proposal writers.


If you are located near a UHC office, you will have the flexibility to telecommute* as you take on some tough challenges. 

Primary Responsibilities:

Strategic Proposal Writer/Sr. Proposal Writer/NRFI Designated Writer Responsibilities:

  • Own the articulation of the value proposition, key themes, market position and overall strategy within the proposal by gathering the necessary information to write a compelling story from scratch (without using relying solely on the database) in simple terms which reflects a strong understanding of the customer's needs and our internal product offerings and competitive differentiators.
  • Ability to convey complex thoughts, both written and oral in a clear, concise way that is tailored to the audience.
  • Ability to research the customer's needs (through Web sites and other sources), work with sales by developing meaningful and thoughtful questions to extract the necessary case information
  • Develop innovative and creative approaches and be able to concisely articulate our messaging through text, graphics and call outs in a questionnaire response format.
  • Work in a highly matrixed environment and collaborate with sister proposal units to reflect one core value story and integrated process.
  • Ability to convey complex thoughts, both written and oral in a clear, concise way that is tailored to the audience.
  • Listens well; ask questions effectively to gain information or clarify understanding in order to ensure high-quality work.
  • Thoroughly understands and utilize all available sales support tools, including the database and marketing collaterals. 
  • Ability to anticipate and understand the unique needs of our sales partners and develop strong working relationships.
  • Ability to understand network and financial information and bring those elements into the case writing process.
  • Complete all project-related work in a timely, productive manner and meet all case deadlines.
  • Thoroughly review proposal product before shipment with team lead and BDM.
  • Maintain and enhance business skills, including understanding health care industry, managed care trends, healthcare reform, etc. and participate in all relevant training opportunities to enhance and improve current skill set.

Content Manager Responsibilities:

  • Write, edit and proofread proposal content such as program overviews and questions and answers.
  • Assume a lead role in managing relationships with SMEs and other business partners to proactively ensure the quality and accuracy of the content on an ongoing basis.
  • Interface with SMEs at every level of the organization as part of the content review, and ad hoc RFP question process.
  • Meet minimum quality, productivity and service metrics.
  • Respond to non-standard ad hoc RFP questions.
  • Author content via Qvidian Proposal Automation software.
  • Create new proposal documents as required to support evolving business and electronic proposal strategy changes.
  • Develop a high level of expertise and depth of knowledge on assigned topics/categories and possess the ability to educate proposal writers on content and/or sources of information available to them.
  • Collaborate with and receive direction from the Content Development Team Lead by applying best practice editorial and content management processes using the proposal response database.
  • Assist proposal writers in creating ad hoc responses for RFPs relative to their assigned topics/categories.
  • Support activities focused on increasing adoption, utilization, usability and user satisfaction for operational systems and content output. Identify and deliver training/education in support of these activities.
  • Support reporting and activities that track data, and measure productivity and quality.
  • Collaborate with UnitedHealth Group service units and sister companies to assure database integrity as well as appropriate marketing language and overall messaging.
  • Ability to understand the customer's needs and customize responses, as needed, that will deliver maximum value to our internal and external customers.

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
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Posted: 2020-03-25 Expires: 2020-04-25

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Writing Proposal Development Manager

UnitedHealth Group
Rocky Hill, CT 06067

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