17 days old

UX Copywriter / strategist - 903484

Eden Prairie, MN 55344
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We are looking for an amazing consumer focused, data-driven digital UX copywriter with an extensive understanding of all writing disciplines to support our consumer health service products.

This role develops and executes digital UX copy, content and messaging to create awareness, engage the target audience, and support clinical health action conversion which ultimately drives value for the consumer, our clients and business.

The ideal candidate will have deep experience as a user experience writer who can create relevant, compelling and conversational content to meet consumer needs and drive behavior change. This strategic content role will work closely with key business partners, other ux creatives and advanced analytics.

Primary Responsibilities:
  • Plan, develop and write compelling content for clinical health care websites, marketing campaigns, apps and educational materials
  • Ensure content aligns to the strategy and is consistent with brand tone and voice guidelines
  • Develop and execute content plans and write copy for digital experiences that improve outcomes and inspire behavior change for members facing health concerns - from prevention to complex disease states
  • Develop long term vision for messaging based on business objectives in collaboration with product and digital partners while maintaining consistent quality, tone, voice and style for a broad range of audiences
  • Must be proficient in sourcing, drafting and securing approvals for a wide range of content - including clinical writing focused on the web
  • Collaborates with UX, digital product development, marketing and other business partners serving as the lead writer and content strategist to ensure that content meets objectives and user needs
  • Focused on continually innovating process, strategies and messages to better support Optum's communications objectives and content strategy
  • Establish brand publisher mindset: to create unique content our audience is looking for to optimize the path to conversion
  • Develop, plan and create content for editorial calendars and personalization initiatives
  • Test, measure and optimize the copy and content you develop
  • Partner with campaign operations and external partners to develop consistent and compelling messages in marketing channels

You'll be rewarded and"recognized for your performance in an environment that will challenge you and"give you clear direction on what it takes to succeed in your role as well as"provide development for other roles you may be interested in.

Required Qualifications:
  • Bachelor's degree in English, Creative Writing, Journalism, Communications, or equivalent combination of education and experience
  • 7+ years of experience in copywriting and editing
  • Proven track record of successful work within an internal creative services team or agency
  • Extensive understanding of all writing disciplines, including conceptual and executional
  • Strong portfolio of impactful modern content pieces
  • Demonstrated writing ability that is inspirational, frank and avoids marketing fluff and healthcare jargon
  • Standout idea generator and problem solver with excellent communication and organizational skills
  • Proven ability to understand consumer insights and distill it into compelling and clear messaging to engage consumers
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions
  • Experience developing content in an agile development environment
  • Strong organization skills with the ability to manage multi projects and deliverables effectively
  • Skilled at influencing and collaborating with others
  • Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
  • Employees are required to screen for symptoms using the ProtectWell mobile app, Interactive VoiceResponse (i.e., entering your symptoms via phone system) or a similar UnitedHealth Group approved symptom screener prior to entering the work site each day, in order to keep our work sites safe. Employees must comply with any state and local masking orders. In addition, when in a UnitedHealth Group building, employees are expected to wear a mask in areas where physical distancing cannot be attained
  • You will be asked to perform this role in an office setting or other company location

Preferred Qualifications:
  • Experience with content marketing or marketing background
  • Experience with a variety of content management tools, web analytics software and keyword tools.
  • Clinical or healthcare writing experience
  • Experience writing for a UX team and in a conversational tone that resonates with users
  • Experience or working knowledge of writing for web accessibility

Personal Characteristics:
  • Demonstrates energy for what needs to be done and for overcoming challenges
  • Sticks to tasks
  • Deploys best self against goals and objectives

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: copywriter, content strategist, Eden Prairie, MN, Minnesota

Jobs Rated Reports for Copywriter

Posted: 2021-02-12 Expires: 2021-03-14

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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UX Copywriter / strategist - 903484

UnitedHealth Group
Eden Prairie, MN 55344

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