1+ months

TTS Commercial Cards Marketing Manager - SVP

Citigroup
New York, NY 10176
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**Position Objective:**


The Global Commercial Cards Marketing Manager is responsible for supporting the TTS Global Commercial Cards Product Head in the management and support of all marketing and communications activities for TTS in the Commercial Card product and client vertical. The incumbent will be a member of the Global TTS Marketing Team, with joint reporting to the TTS Team Head for Implementations, Service, Market Management & Commercial Cards, and matrix to the TTS Global Head of Commercial Cards.


This position is an opportunity for an individual to develop deep subject matter knowledge of the TTS Commercial Cards product set and client base, including defining key drivers of choice, competitive differentiation, satisfaction and business retention. The successful candidate will bring with them their previous career experiences and deploy their core marketing, communication and creative skills to help drive business development programs and initiatives that generate positive return on investment for the business.


This person has the opportunity to contribute to the development of key messages for this global business, amplifying global themes with consistency and regional/local context, and has responsibility for executing on marketing initiatives, drawing on standard operating processes that connect our clients and stakeholders to global perspectives, knowledge, proof points, enterprise best practices and expertise.


His/her span of responsibility encompasses the production of content and tactics, sales collateral, channels, media, advertising, awards, internal and external communications and event management. As a member of the TTS global marketing team, the incumbent should embrace the latest technology, client and industry access channels and digital tools to effectively engage at all levels within TTS, Citi, client organizations and the industry. It requires the incumbent to work in conjunction with the TTS Marketing team and global and regional product colleagues to create and distribute effective content and collateral.


**Key Responsibilities:**


Develop and Design TTS Commercial Cards Marketing Strategy


+ In alignment with the commercial cards global product managers, sales teams, and account management teams, in support of go-to-market goals and strategies, the Commercial Cards Product Marketing Manager will help deliver on a global execution plan to increase awareness of Citi and enhance perceptions of the business overall as an innovative provider of leading products and excellent client service.

+ The candidate will work with the TTS and Citi-wide marketing colleagues in support of the execution of global/regional/country marketing strategies and plans including product packaging and positioning, sales campaigns, media and event marketing programs to increase awareness of Citi and enhance perceptions of the business as an innovative provider of leading products and excellent customer service.

+ Embed up-to-date TTS Commercial Card t credentials for the core strategy statements and span of participation proof-points in alignment with Citi's strategy and talking points for all communications with clients, responses to RFPs, etc

+ Support global PR strategy with strategic messaging points on the business, capabilities and solutions, relevant industry and societal issues that impact the business, and engagement with the respective client segments

+ Help prepare Segment specific pitches for industry awards and polls that illustrate industry leadership and commitment; contribute to global pitches for overall industry recognition

+ Contribute to brand messaging and execution at a global/regional/country level, representing TTS' stakeholder and client perspective

+ Support business key initiatives including digital adoption and B2B sales optimization through creative multi-channel campaigns via email, social media and other methods of client engagement

+ Participate in the development of marketing strategies enable sales origination, fuel relationship up-tiering, support deal solutions, and win industry recognition for the various business lines of the TTS Commercial Cards product.

+ Partner with the business to craft communication and execute coordinated tactical campaigns to respond to business priorities globally by working with regional and in-country product teams


Marketing Execution


+ Support the execution of marketing and communication strategies across the business in close partnership with the Global Commercial Cards Product Head through:

+ The management and staging of marketing events, webinars, and conferences for the respective client segments

+ Helping to produce region or country specific thought leadership to share globally with relevant client sales management teams

+ Fostering close working partnerships with the regional/country Public Affairs, Event Marketing and Business Services units supporting the company to ensure alignment of messaging and optimization of support


The ongoing and coordinated management of the TTS Commercial Cards marketing calendar


**Qualifications:**


+ 5-7 years of prior marketing experience in transaction services or a related field

+ A BS/BA in Marketing, Communications or relevant marketing experience

+ Excellent project management skills. Highly organized and deadline drive, Able to manage executional details, intricate budgets and cross-functional teams

+ Possess a proactive and positive attitude

+ Flexibility in a fast-paced environment necessary

+ Must have strong communication skills to provide clear, detailed creative direction. Ability to think creatively and use sound judgment when making business decisions

+ Desire to continually challenge oneself and drive marketing programs to the next level

+ Excellent written, verbal communication and presentation skills

+ Detail oriented, deadline drive and able to meet multiple deadlines while staying highly organized. Adept at handling projects dive into it, drive forward, and see it through to completion


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**Job Family Group:**


Marketing

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**Job Family:**


In-Business Marketing

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**Time Type:**


Full time

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Citi is an equal opportunity and affirmative action employer.


Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.


Citigroup Inc. and its subsidiaries ("Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review **Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)** .


View the "EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) " poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP\_EEO\_Supplement\_Final\_JRF\_QA\_508c.pdf) .


View the EEO Policy Statement (http://citi.com/citi/diversity/assets/pdf/eeo\_aa\_policy.pdf) .


View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)


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Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

Jobs Rated Reports for Marketing Manager

Posted: 2021-10-20 Expires: 2022-02-05
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TTS Commercial Cards Marketing Manager - SVP

Citigroup
New York, NY 10176

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