4 days old

Trade Marketing Lead

All, Bangkok
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Auto req ID: 240146BR Job Description Be a strategic Thought Partner, driving insights to action by leading the Trade Marketing MT, Shopper Insights and Category Development Teams Accountability Work closely with Sales Senior Executives to identify joint learning objectives and plans, that drives towards actionable insights that impact TH Foods business across the channels Leading the Customer Marketing MT and Trade Marketing Strategy to achieve defined business objectives across all brand categories by increasing the demand by focusing on commercial fundamentals, such as Distribution, Display, Promotion and Price Be a Strategic Thought Partner, driving insights to action through deep analytics of the category, macro-trends, competitive landscape, 4Ps, and shopper trends Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away by ensuring market strategy is aligned with brand strategy Highly developed marketing acumen and capability in 4P solutions development to drive the business to achieve break-through results Accountable for developing the customer/channel research plan, align with Shopper Insights and developing key insights/learning from the research Qualifications/Requirements University graduate in Marketing or related fields Minimum in-depth experience 10 years working in FMCG, ideally with sales and Consumer/Customer Research Strong leadership skills: ability to influence customer and internal leadership to deliver goals and objectives Strong analytical skills: ability to link strategies and objectives to develop an action plan Excellent communication skills: ability to communicate complex data in a clear storyline to all levels of the organization Fluent in both English and Thai language Strong leadership skills: ability to direct activities of individual team members towards goals Relocation Eligible: Not Eligible for Relocation Job Type: Regular","city":"ALL","state":"Bangkok
Posted: 2021-06-11 Expires: 2021-07-12

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Trade Marketing Lead

PepsiCo Inc.
All, Bangkok

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