11 days old

Sr. Product Marketing Manager - Cross Architecture

Cisco Systems Inc.
San Jose, CA 95113
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What Youll Do

Develop the positioning and messaging of a cross-architecture product portfolio including networking, security, and cloud. You'll craft customer-facing and sales-enabling content including presentations, whitepapers, blogs, videos, etc. You will also help identify market opportunities while analyzing trends and threats. Your performance will be measured by your ability to execute on growth-marketing strategies to achieve measurable results and to work effectively across multiple business units including networking, security, and cloud as well as across multiple functional organizations product management, engineering, sales, marketing, operations. If you are passionate about storytelling, product marketing, and content-creating in order to fuel the acquisition, engagement, and retention of customers, this role is for you.

Responsibilities

  • Be the authority with a technical background on cross-architecture products and its customers, competition and its industry verticals.
  • Develop compelling product positioning, messaging, and content. Help customers and partners more effectively evaluate and choose us.
  • Assist and drive the storyboarding of demos, training, collateral and other content the field needs to accelerate pipeline growth and shorten time-to-market.
  • Enable sales with knowledge and tools required to increase productivity and sales goals.
  • Partner closely with product management and sales on GTM strategies, content creation, internal communications, and the launch of new development, releases, and updates.
  • Work in close collaboration with all of the marketing team as they help market the content you will build, help with demand generation, campaigns, and SEO.
  • Optimize and handle KPIs to measure the efficiency of cross-architecture product marketing.


Who you are

  • Difference maker with a Bachelors degree or preferably a Masters degree in science or engineering
  • You bring 10+ years of experience in a B2B product marketing role, specifically in networking, security and/or cloud, to drive deeper engagement with target audiences, increased adoption and delivered bottom-line results.
  • Customer mindset: You are a quick study, committed to knowing your customers, markets, industries, and competition better than anyone else.
  • You have a proven track record for successfully interpreting market trends to promote products to drive business results.
  • Messaging and storyteller expert: You can craft a compelling narrative with an effective content strategy with solid writing skills.
  • Sales Enablement: The ability to grasp and translate technical capabilities into benefits, and transfer that knowledge to the sales team, partners and our customers, is essential.


Who You'll Work With

When you work with us youll be part of a dedicated, high-caliber, product-centric marketeers empowered to articulate Ciscos unique, cross-architecture product portfolio leadership to our customers, our partners and ourselves.

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.


We Are Cisco

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference. Heres how we do it.

We embrace digital and help our customers implement change in their digital businesses. Some may think were old (30 years strong!) and only about hardware, but were also a software company. And a security company. An AI/Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do you cant put us in a box!

But Digital Transformation is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, we give our egos a break and we give of ourselves (because giving back is built into our DNA.) We take accountability, we take bold steps, and we take the difference to heart. Because without diversity of thought and a commitment to equality for all, there is no moving forward.

So, you have colorful hair? Dont care. Tattoos? Show off your ink. Like polka dots? Thats cool.

Jobs Rated Reports for Marketing Manager

Posted: 2020-03-18 Expires: 2020-04-18

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Sr. Product Marketing Manager - Cross Architecture

Cisco Systems Inc.
San Jose, CA 95113
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