29 days old

Sr. Media Planning Manager

El Segundo, CA 90245
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**The Senior Media Planning Manager executes media plan and management to support the advertising and business goals of the Consumer Group. Responsible for implementing the best mix of media channels with a focus on identifying and optimizing digital platforms to find most cost efficient and effective way to reach target audiences. Works daily with Entertainment Group business unit clients. This position will have specific responsibilities within The Consumer Group portfolio (examples: Sports, Local Media, Digital, Diversity etc)**


**Key Roles and Responsibilities:**

+ **Helps to develop and execute innovative media strategies and programs.**

+ **Demonstrates comprehensive understanding of all media trends and corresponding impact to the AT&T business**

+ **Develops the right strategic allocation of media resources across all media channels including performance based marketing**

+ **Demonstrates an understanding in and knowledge of digital and emerging media platforms**

+ **Utilizes effective data and insights: competitive, marketing mix model allocations, targeting (first and third party)**

+ **Serves as day to day contact for the media agency, ensuring agency is delivering the best efficiencies and value for the Business and that recommendations are meeting business objectives**

+ **Updates and maintains budgets and media flowcharts reacting to changing business needs which may require plan and budget revisions on a regular basis**

+ **Lead competitive intelligence and its impact on our day to day business**

+ **Liaise with internal marketing, advertising and other key stakeholders to develop integrated campaigns and plans that align with brand and business goals with a focus on digital media strategy and execution**

+ **Lead the optimization and tracking of digital plans across all tactics**

+ **Manage communication process and frequent analysis and presentations on local media strategies, sponsorships, allocations and ad hoc requests**

+ **Supports the Director for Consumer Group within the specific line of business**


**Education: Bachelors or Advanced degree preferred.**


**Experience: Requires 3 or more years of media experience preferably on the agency side**


**Supervisory: No.**
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.
Posted: 2021-05-20 Expires: 2021-06-23
Sponsored by:
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Sr. Media Planning Manager

El Segundo, CA 90245

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