4 days old

Sr. Design Director, Head of Customer Teams

New York, NY 10007
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Auto req ID: 188632BR

Job Description

Who We Are:

We are a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our teams mission is to lead the innovation agendas in order to accelerate PepsiCos Global brands and businesses and transform beyond its core. We innovate with intent; to solve real problems, for real people, in the real world. We innovate to incite positive change for people, brands, business and the world around us.

Every day we strive to bring excitement, refreshment and fun to people through our brands and experiences with the fearlessness and passion of a startup.

At PepsiCo Design & Innovation, we have a saying: Were crazy enough to think we can inspire the future. This is what drives us, in everything we imagine, develop and execute.

Our goal is clear: to connect PepsiCos beverage, snacks and nutrition portfolios, with todays hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world.

Our Opportunity:

The Sr. Design Director, Head of Customer Teams is an executive design leader responsible for the identification, creation, management, and execution of comprehensive brand design strategies with a focus on cross-portfolio brand development. This critical role will have a major impact on the innovation and growth of PepsiCo's portfolio of brands. You will partner closely with senior leadership in our Hotel, Hospitality, Food Service, Retail, Sales and Marketing teams with a focus on retention and acquisition of key customers by developing new elevated consumer communication and experiences and new products specific to Food Service. Designs successful collaboration with key retail and food service customers is a critical and valuable point of differentiation from PepsiCo's competition.

Key Responsibilities:

Strategic Design Leadership: Leads design strategies for our Customer teams: demonstrating an ability to understand the technical, social and emotional values that have critical business significance. Successfully manages and directs multi-disciplinary design teams and actively mentors design colleagues (graphic designers, packaging designers, architects, retail experience designers). Maintains a flow of value through the integration of the business strategies, market and social trends, and available latest technologies. Develops and adjusts strategies and/or processes to meet changing market and competitive conditions while considering the impacts on the global business. Role reports to Global Head of Brand Design.

  • Design cross-channel customer experiences that strengthen PepsiCo's global brand presence and relationships with key food service and retail customers.
  • Develop and design new product offerings specific to the Food Service channel. Including developing custom products to address white space opportunities, customize and elevate existing brand offerings for specific channels, customers or experiences and development of channel specific from-scratch product offerings
  • Execute innovative retail and hospitality experiences to create meaningful touch points between the consumer and our brands.
  • Showcase new brands and revitalize existing brands through the design of environmental activations and events.
  • Create narratives that link our individual brands into broader portfolio stories.
  • Design and execute exciting destinations for PepsiCo's products within larger hospitality environments.
  • Design and develop brand experience concepts to support customer acquisition and retention meetings (unique consumer journey experiences that elevate our core products and equipment)

External Design Network: Supports the PepsiCo Design Organization in building and cultivating a strong external design network.

Talent Development: Responsible for finding and attracting the best design talent and for leading and mentoring internal staff. Establishes objectives, supervises activities, and manages performance. Plays an active role in expanding talent bench depth, improving office atmosphere and coaching teams to win.

Design Project Management: Responsible for partnering across disciplines within PepsiCo and external suppliers to ensure design assets are developed and delivered with quality, value, and on-time.

Brand Design Development: Takes ownership of the visual identity for the Corporate enterprise, working in collaboration with the Chief Design Officer, the Product Design Leader and the other design leaders in the organization, cutting across brand, product, packaging, marketing equipment, and advertising worldwide. Generates creative design proposals (visions, scenarios, concepts) in order to visualize the desired output. Participates in research activities and effectively translates customer needs into actionable design requirements.

Supporting the PepsiCo Design Organization Globally: Partners regularly with Design, Marketing and business teams outside the US. Shares work and supports the development of a global design culture.

Qualifications/Requirements

  • 12+ years of deep 360 brand and consumer communication design experience (preferably in a global and matrixed environment or working as a consultant from a design firm for such organizations)
  • Exceptional people leader with the ability to coach and mentor teams and also influence senior executive stakeholders internal and external to PepsiCo
  • Ability to work in an ambiguous and dynamic work environment; is comfortable with risk and uncertainty
  • A passion and knowledge of pop culture, music, fashion, art, design
  • A highly entrepreneurial spirit
  • Extensive knowledge of graphic and architectural/experience design principles
  • A global citizen with a deep understanding of the global marketplace and design trends
  • Effectively communicates (verbally and written) with internal and external stakeholders across all levels
  • Must be willing and able to travel 30% of the time

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","street_address":"United States - NY - New York - 350 Hudson Street - 10014","city":"New York City","state":"New York
Posted: 2020-03-24 Expires: 2020-04-24

Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Sr. Design Director, Head of Customer Teams

PepsiCo Inc.
New York, NY 10007

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