29 days old

(Sr.) Brand Manager

Hedgesville, WV 25427
Apply Now
Apply on the Company Site
Own execution ofONC **marketing GE** brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forecast LRF & P&L. Interface with medical, GAMA and other functions as supporter.


**Execution of brand tactics** Execute brand strategies to market needs, and define priorities for responsible brand Manage agencies for brand promotion need (budget, scope, timing, and quality of project) Forecast brand performance and track progress towards target **Develop brand promotional materials and training** Develop brand DA, promotional slides, publication if needed and internal training materials; Train Field Force on product positioning and prioritization **Lead to develop brand plan & management & cross-functional leadership** Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes **Develop product life cycle management strategy** Working with Marketing manager to develop brand life cycle management strategy



Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Develop product life cycle management strategy with cross function team. Actively participate campaign development; BP plan and brand A&P allocation.

**Shared Accountability**

Op Plan and influence sales targets; Develop marketing mix & POA with innovation; Validate brand-specific messages, design training (w/medical, regulatory, and training department) Develop awareness campaigns, congress content (w/ KOLs) in partnership with medical, communication department Interface with cross-functional team;


RTAL /Sales lead/RSIMs/LSOs Market Access Lead Medical Affairs Lead GCO Marketing services, Business Analytics & Insights (BAI) Customer Marketing roles eMCM marketing

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

Posted: 2021-05-21 Expires: 2021-06-28
Sponsored by:
ADP Logo

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

(Sr.) Brand Manager

Hedgesville, WV 25427

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast