30 days old

(Sr.) Brand Manager

Hedgesville, WV 25427
Apply Now
Apply on the Company Site
**Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forecast LRF & P&L. Interface with medical, GAMA and other functions as supporter.**

+ **Responsibilities** **Execution of brand tactics** Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; **Develop brand promotional materials and training** Develop brand DA, promotional slides, publication if needed and internal training materials; Train Field Force on product strategy and POA; **Support to develop brand plan & management & cross-functional leadership** Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc **POSITION RESPONSIBILITIES** **Accountable** Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development; **Shared Accountability** BP & Op Plan and influence sales targets and brand A&P allocations; Develop marketing mix & POA; Interface with cross-functional team; **ORGANIZATIONAL RELATIONSHIPS** RTAL /Sales lead/RSIMs/LSOs (For big strategic brand, need to all sales team) Market Access Lead Medical Affairs Lead GCO Marketing services, Business Analytics & Insights (BAI)

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

Posted: 2021-05-13 Expires: 2021-06-28
Sponsored by:
ADP Logo

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

(Sr.) Brand Manager

Hedgesville, WV 25427

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast