30 days old

(Sr.) Brand Manager

Pfizer
Hedgesville, WV 25427
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**Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forecast LRF & P&L. Interface with medical, GAMA and other functions as supporter.**



+ **Responsibilities** **Execution of brand tactics** Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; **Develop brand promotional materials and training** Develop brand DA, promotional slides, publication if needed and internal training materials; Train Field Force on product strategy and POA; **Support to develop brand plan & management & cross-functional leadership** Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc **POSITION RESPONSIBILITIES** **Accountable** Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development; **Shared Accountability** BP & Op Plan and influence sales targets and brand A&P allocations; Develop marketing mix & POA; Interface with cross-functional team; **ORGANIZATIONAL RELATIONSHIPS** RTAL /Sales lead/RSIMs/LSOs (For big strategic brand, need to all sales team) Market Access Lead Medical Affairs Lead GCO Marketing services, Business Analytics & Insights (BAI)



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.



Marketing and Market Research



\#LI-PFE
Posted: 2021-05-13 Expires: 2021-06-28
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(Sr.) Brand Manager

Pfizer
Hedgesville, WV 25427

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