1+ months

(Sr.) Brand Manager

Pfizer
Beijing
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**POSITION SUMMARY**

Execution of brand tactics and projects. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forecast LRF & P&L. Interface with cross-functional teams as medical, GMC,

finance and other functions as supporter.



**Responsibilities**

1. Execution of brand tactics

Translate brand strategies to POA for responsible brand as supporter;

Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;



2. Develop brand promotional materials and training

Develop brand DA, promotional slides, publication if needed and internal training materials;

Train Field Force on product strategy and POA;



3. Support to develop brand plan & management &

cross-functional leadership

Analyze market trend, competitors situation to support developing brand strategy;

Explore customer insight and brand value proposition to support developing brand strategy;

Track progress towards brand target timely;

Support cross-functional brand leadership - across Field Force, medical,legal, regulatory, etc.

External customers/Key stakeholders management- KOLs/ ROLs etc.



**POSITION RESPONSIBILITIES**

Accountable

Flawless execution in marketing activities and manage project independently;

Develop brand promotional materials and internal training materials;

Sales training;

Actively participate campaign development;



Shared Accountability

BP & Op Plan and influence sales targets and brand A&P allocations;

Develop marketing mix & POA;

Interface with cross-functional team;



**EDUCATION AND EXPERIENCE**

Qualifications:

Bachelor degree or above, major in Medical or Medicine

1-3 years marketing experience or 2 years local marketing sales management experience

MKT and Sales Experience in CNS TA preferred

Good command of oral & written English

**TECHNICAL SKILLS REQUIREMENTS**

Indicate the technical skills required and/or preferred, as

applicable.

Expect candidates to demonstrate these competencies:

Functional/Technical Skills

Acts Decisively

Seizes Accountability

Grows Self

Change Agile

Self-Awareness

Commits to "One Pfizer"

Peer Relationships



**Expect candidates to demonstrate these commercial /management**

Market, Customer, and Competitor insight

Strategic and operational business/Market planning

Market Execution

Marketing Innovation

Data analysis, interpretation and communication

Performance and program metric



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.



Marketing and Market Research
Posted: 2020-08-31 Expires: 2021-01-02
Sponsored by:
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(Sr.) Brand Manager

Pfizer
Beijing

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