30 days old

Sr. Analyst - SEO

Atlanta, GA 30303
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\u003Cdiv data-field=\u0022Position_Description\u0022 class=\u0022Summary\u0022\u003E\u003Cstrong\u003EPOSITION PURPOSE\u003C/strong\u003E\u003Cbr /\u003E The Sr. Analyst/Associate Search Account Manager (SEO) is responsible for executing both online and offline initiatives designed to drive homedepot.com/store traffic and create profitable online/offline sales. Traffic and sales will be targeted through increased presence and position across search engines such as Google, Bing, and Yahoo!. This position plays a key role in executing THD\u0027s organic marketing strategies, as they currently drive significant amount of homedepot.com site traffic. The Associate Search Account Manager (SEO) is a vital part of the team for driving search engine initiatives, partnering across various internal teams (Merchandising, Core Marketing, IT, etc.) and external agency/vendor partners. \u003Cbr /\u003E The Associate Search Account Manager (SEO) will be responsible for managing and executing day-to-day tactical SEO strategies, including: keyword research, analytics analysis and discovering new growth opportunities. This associate will be able to leverage on-page, off-page, mobile, local and social aspects of SEO to meet business goals. This is a high-profile position that interacts across all .com teams and at various levels in a fast-paced, ever-changing environment.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EMAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES\u003C/strong\u003E\u003Cbr /\u003E 35% Responsible for evangelizing the evolving world of search engines at all levels of the organization in terms of best practices, industry standards, and legal requirements. \u003Cbr /\u003E 25% Own a large part of the project lifecycle; including any needed discovery and initial assessments, program and/or requirements definition, creative briefs, program implementation and launch, and ongoing measurement and reporting. Integrate initiatives with internal partners in Marketing, IT, Creative, Merchandising, Operations. \u003Cbr /\u003E 20% Create, adjust and present plans based on the interplay and performance dynamics between PC, Mobile, and Tablet devices based on customer behavior. \u003Cbr /\u003E 20% Measures ongoing effectiveness of programs against target metrics, and makes frequent adjustments to leverage any changes in the evolving world of search.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003ENATURE AND SCOPE\u003C/strong\u003E\u003Cbr /\u003E Position reports to Search Account Manager. \u003Cbr /\u003E No direct reports\u003Cbr /\u003E \u003Cstrong\u003EENVIRONMENTAL JOB REQUIREMENTS\u003C/strong\u003E\u003Cbr /\u003E \u003Cstrong\u003EEnvironment: \u003C/strong\u003E\u003Cbr /\u003E Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.\u003Cbr /\u003E \u003Cstrong\u003ETravel: \u003C/strong\u003E\u003Cbr /\u003E Typically requires overnight travel less than 10% of the time.\u003Cbr /\u003E \u003Cstrong\u003E\u003C/strong\u003E\u003C/div\u003E\u003Cdiv data-field=\u0022Postion_Requirement\u0022 class=\u0022Requirement\u0022\u003E\u003Cstrong\u003EMINIMUM QUALIFICATIONS\u003C/strong\u003E\u003Cbr /\u003E Must be eighteen years of age or older.\u003Cbr /\u003E Must be legally permitted to work in the United States.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EEducation Required:\u003C/strong\u003E\u003Cbr /\u003E The knowledge, skills and abilities typically acquired through the completion of a bachelor\u0027s degree program or equivalent degree in a field of study related to the job.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EYears of Relevant Work Experience: \u003C/strong\u003E3 years\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EPhysical Requirements:\u003C/strong\u003E\u003Cbr /\u003E Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EAdditional Qualifications:\u003C/strong\u003E\u003Cbr /\u003E - 3-5 years in search engine marketing including on page, off page, social and local SEO strategies \u003Cbr /\u003E - Experience using SEO and business related tools including: Omniture/Adobe SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Advanced Web Ranking suite, SEOclarity and keyword research tools \u003Cbr /\u003E - A core understanding of HTML/CSS \u003Cbr /\u003E - Project management experience associated with interactive marketing and/or web projects \u003Cbr /\u003E - Meticulous understanding of SEO white hat vs. black hat tactics\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EPreferred Qualifications:\u003C/strong\u003E\u003Cbr /\u003E - Experience in managing both paid and organic search \u003Cbr /\u003E - Marketing/web experience associated with a national-level retailer \u003Cbr /\u003E - E-commerce knowledge and experience \u003Cbr /\u003E - Prior analytics and data analysis exposure \u003Cbr /\u003E - Solid understanding of the technical pieces of marketing channels such as backend tracking, search string URLs, 3rd party site tracking, data feeds and internal search \u003Cbr /\u003E - Knowledge of Adobe and Oracle technologies (Endeca, Page Builder, etc.)\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EKnowledge, Skills, Abilities and Competencies:\u003Cbr /\u003E \u003C/strong\u003E- Intermediate/Advanced capabilities with Microsoft Excel required \u003Cbr /\u003E - A steadfast passion for SEO and internet marketing \u003Cbr /\u003E - Proven SEO Experience and understanding \u003Cbr /\u003E - In depth knowledge of current and developing SEO trends \u003Cbr /\u003E - Understanding of interactive marketing and e-Business strategies, channels, technologies, principles and processes \u003Cbr /\u003E - Web Development, Scripting, SQL \u003Cbr /\u003E - Demonstrated communication and interpersonal skills; ability to work well with others \u003Cbr /\u003E - Strong analytical skills with attention to detail; self-starter\u003C/div\u003E
Posted: 2019-11-07 Expires: 2019-12-12

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Sr. Analyst - SEO

Home Depot
Atlanta, GA 30303

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