1+ months

Senior Analyst, Campaign Management - CRM

Atlanta, GA 30303
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\u003Cdiv data-field=\u0022Position_Description\u0022 class=\u0022Summary\u0022\u003E\u003Cstrong\u003EPOSITION PURPOSE\u003C/strong\u003E\u003Cbr /\u003E The Sr. Campaign Analyst will be responsible for managing data using Google Cloud Platform BigQuery and campaign management tools to support campaign planning and management. The position requires being proficient in campaign management tools and techniques, including building campaigns from raw database elements. The Campaign Analyst will participate in selected aspects of The Home Depot\u0026rsquo;s Campaign Management together with Senior Campaign Engineers and will serve a supportive role in the outbound direct marketing function for the team including handling selections, campaign delivery, and post campaign analysis. The role may include liaising with high level internal clients and the agency of record.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EMAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES\u003C/strong\u003E\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003EPerforms a variety of tasks related to outbound direct marketing campaigns and process improvements within the CRM operation to execute a sophisticated contact management plan\u003C/li\u003E\u003Cli\u003EDefines the selection criteria, segments, measurement methods, and data sources to build the campaign, creation and delivers the post analysis\u003C/li\u003E\u003Cli\u003ELeads quality assurance of data services and CRM campaign work\u003C/li\u003E\u003Cli\u003EActs as liaison with CRM and IT teams to ensure data strategy and integration is managed according to campaign management vision\u003C/li\u003E\u003Cli\u003EServes as a Unica subject matter expert to the organization\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003ENATURE AND SCOPE\u003C/strong\u003E\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003EPosition reports to Mgr. CRM Technologies\u003C/li\u003E\u003Cli\u003ENo associates report to this role on a permanent basis, but requires the technical leadership of a project work team: may select team members and assess capabilities, provide technical training, provide information necessary to meet work, project or program objectives, evaluate program or project performance.\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003EENVIRONMENTAL JOB REQUIREMENTS\u003C/strong\u003E\u003Cbr /\u003E \u003Cstrong\u003EEnvironment:\u003C/strong\u003E\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003ELocated in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003ETravel: \u003C/strong\u003E\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003ETypically requires overnight travel less than 10% of the time.\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003EAdditional Environmental Job Requirements: \u003C/strong\u003E\u003Cbr /\u003E Any unpleasant conditions would be infrequent and not objectionable\u003C/div\u003E\u003Cdiv data-field=\u0022Postion_Requirement\u0022 class=\u0022Requirement\u0022\u003E\u003Cstrong\u003EMINIMUM QUALIFICATIONS\u003C/strong\u003E\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003EMust be eighteen years of age or older.\u003C/li\u003E\u003Cli\u003EMust be legally permitted to work in the United States.\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003EAdditional Minimum Qualifications:\u003C/strong\u003E\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EEducation Required:\u0026nbsp;\u003C/strong\u003EThe knowledge, skills and abilities typically acquired through the completion of a bachelor\u0026rsquo;s degree program or equivalent degree in a field of study related to the job.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EYears of Relevant Work Experience: \u003C/strong\u003E4 years\u003Cbr /\u003E \u003Cstrong\u003E\u003Cbr /\u003E Physical Requirements:\u003C/strong\u003E\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003EMost of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003EAdditional Qualifications:\u003Cbr /\u003E \u003C/strong\u003E\u003Cstrong\u003EPreferred Qualifications:\u003C/strong\u003E\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003EKnowledge of campaign management tools with experience with at least one major enterprise toolset\u003C/li\u003E\u003Cli\u003EExperience leveraging a cloud environment for campaign execution including modern cloud datasources, vendor integrations, and distributed processing\u003C/li\u003E\u003Cli\u003EDirect marketing, campaign selection, and delivery experience\u003C/li\u003E\u003Cli\u003EProficient in MS Excel and PowerPoint\u003C/li\u003E\u003Cli\u003EClient-facing written and verbal communication skills\u003C/li\u003E\u003Cli\u003EAbility to learn quickly and work in a collaborative team environment\u003C/li\u003E\u003Cli\u003EExperience managing internal resources to meet requirements of internal and external partners\u003C/li\u003E\u003Cli\u003E2 plus years of experience in enterprise campaign management software such as Adobe Campaign, Salesforce Marketing Cloud, or custom campaign management tools\u003C/li\u003E\u003Cli\u003E3 plus years work experience preferably in a large retail organization\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003EKnowledge, Skills, Abilities and Competencies:\u003Cbr /\u003E \u003C/strong\u003E\u003Cul\u003E\u003Cli\u003EUnderstanding of CRM planning, execution and account management skills\u003C/li\u003E\u003Cli\u003EProject management skills\u003C/li\u003E\u003Cli\u003EKnowledge of statistical analysis\u003C/li\u003E\u003Cli\u003ECompetency in SQL and campaign software\u003C/li\u003E\u003Cli\u003EKnowledge of data processing management\u003C/li\u003E\u003C/ul\u003E\u003C/div\u003E
Posted: 2020-10-24 Expires: 2020-12-21
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Senior Analyst, Campaign Management - CRM

Home Depot
Atlanta, GA 30303

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