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Sponsorship Marketing Senior Consultant - Sports & Entertainment

Charlotte, North Carolina
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  • Job Type
  • Job Status
    Full Time
  • Shift
    1st Shift

Convey thought leadership and expertise in the sports and entertainment space to deliver best-in-class sponsorship and experiential marketing for Truist. Manage specific sports and entertainment sponsorship properties and associated activations to drive excellence and deliver on strategic objectives for Truist. 

Essential Duties and Responsibilities:
Following is a summary of the essential functions for this job.  Other duties may be performed, both major and minor, which are not mentioned below.  Specific activities may change from time to time.  

1.    Develop and implement plans to execute business and enterprise marketing strategies and plans. 
2.    Work with Client Marketing Management, Centers of Excellence, and business leaders and managers, to deliver marketing programs to clients and prospects in local business markets and across the enterprise.
3.    Manage multiple sponsorship property relationships with responsibilities including but not limited to fulfillment of all contractual assets, budget management, execution of strategic marketing programs to deliver on company goals and objectives, measurement and reporting on performance, etc.  
4.    Identify, research, analyze, recommend sponsorship opportunities (e.g., sports and entertainment properties, nonprofit organizations, goodwill, CRA, events, media programs) to management.
5.    Lead complex and visible projects with notable risk and complexity. Make decisions within established policies, procedures, and established objectives. 
6.    Identify and resolve technical, operational, risk management, business, and organizational challenges.
7.    Develop and execute marketing programs to support the advancement of Truist’s purpose including but not limited to programs that enhance teammate and client experience and promote community engagement and volunteerism.  


Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1.    Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2.    Five years of related experience or an equivalent combination of education and experience
3.    In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital) 
4.    Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
5.    Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
6.    Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
7.    Ability to provide direction, coaching and mentor experienced teammates
8.    Fluent in Excel and PowerPoint, preparing presentations for senior level teammate

Preferred Qualifications:
1.    Master’s degree or MBA and six years of experience or an equivalent combination of education and work experience 
2.    Banking or financial services experience

Other Job Requirements/Work Conditions:

Sitting (if checked, indicate frequency) - Constantly (More than 50% of the time)
Standing (if checked, indicate frequency) - Occasionally (Less than 25% of the time)
Walking (if checked, indicate frequency) - Frequently (25% - 50% of the time)     
Bending (if checked, indicate frequency) - Occasionally (Less than 25% of the time)
Lifting (if checked, indicate pounds) - Up to 50 lbs.
Visual / Audio / Speaking - Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding - Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability - Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel (Must select one) - Minimal and up to 10%


Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace. 


Thank you for your interest in Truist! BB&T and SunTrust have come together in a transformational merger of equals to create Truist, the premier financial organization in the country. You may notice references to our legacy company names, BB&T and SunTrust, in places throughout this site. All such references should be understood to refer to Truist moving forward while we continue to transition to the Truist name.


BB&T and SunTrust formed Truist with a shared purpose—to inspire and build better lives and communities. With our combined resources, collective passion, and commitment to innovation, we’re creating a better financial experience to help people and businesses achieve more. With 275 years of combined BB&T and SunTrust history, Truist serves approximately 12 million households with leading market share in many high-growth markets in the country. The company offers a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending; and wealth management. Headquartered in Charlotte, North Carolina, Truist is the sixth-largest commercial bank in the U.S.



  • Banking / Finance
Posted: 2021-04-19 Expires: 2021-05-19
Sponsored by:
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Sponsorship Marketing Senior Consultant - Sports & Entertainment

Truist Financial
Charlotte, North Carolina

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