1+ months

Shop Insights Associate Manager

Plano, TX 75074
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Auto req ID: 236522BR Job Description Does being part of the consumer data revolution excite you? Do you have a passion for consumer media and data and how they influence behavior? If becoming a thought leader in a space that is at the forefront of connecting with consumers is your aspiration, you could be the perfect candidate to join the PepsiCo North America Media & Data Team, a dynamic team that brings together the science of data with media insights and activation. Within this data driven team, you will play a strong role in supporting the future of PepsiCos consumer data vision, with a focus on first party data development, strategy and activation. You will be responsible for leading PepsiCos data acquisition initiatives and consumer loyalty program and executing on the vision. You will work cross-functionally with key stakeholders throughout PepsiCo to ensure theyre brought along throughout the process and executing from the current and future data capability. You will also work with multiple external vendor partners to bring your workstreams to life. Because you will play a critical role in developing the future of our consumer data strategy, an innate curiosity and deep capacity for problem-solving is critical to being successful. Responsibilities: Accountable for the integration and maintenance of PepsiCo North Americas CRM 1st Party data across all brands Consult on programs/activations to ensure proper integration of the new platform into existing data infrastructure; ensuring proper adherence to PepsiCos data privacy standards. Own approval of program integration and new campaign documentation Work closely with technical and functional teams to gather requirements, work with partners on the development and support of technical solutions for CRM programs across all North American PepsiCo brands Act as a trusted advisor to key stakeholders and proactively stay closely connected to them in the development and execution of our 1P data strategy Build a process to ensure connection across brand teams, eCommerce, and Consumer Relations to develop a seamless integration of content across the portfolio in our CRM, and that were facilitating data acquisition across program opportunities Serves as project manager for regular data updates and refreshes in CRM platform Partner with direct-to-consumer teams to develop data strategies that build and leverage 1P Data Promote and foster a \"learning culture\" by monitoring the latest industry thinking and innovation to inform the direction for future strategies/plans Support Sr. Manager by continuously championing and educating the organization on the role 1P Data plays in brand roadmaps Support in the ongoing evolution and optimization of the portfolio brand loyalty program PepsiCo Tasty Rewards Support Sr. Manager other CRM | 1P Data related projects as required Qualifications/Requirements Minimum Qualifications: Bachelors degree required A minimum of 4+ years prior Marketing experience in CRM data and platforms Preferred Qualifications: Previous experience in CRM, email, database and/or loyalty Knowledge of the following concepts: Database management, API integration, US 1st party data privacy regulations Knowledge of Salesforce Marketing Cloud or like platform Experience with SQL not required but is a plus Experience with marketing platform integration Ability to communicate technical concepts and ideas to non-technical audiences Establish/maintain a strong partnership with the business partner and manages expectations Ability to leverage insights to draw sound conclusions and translate them into actionable recommendations The candidate must be immersed in digital culture, familiar with emerging trends and technologies Digital media experience preferred Passion for consumer/shopper behavior High degree of functional proficiency with Excel, Power Point, and data analytics software Strong written and verbal communication skills Relocation Eligible: Not Eligible for Relocation Job Type: Regular All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy Please view our Pay Transparency Statement","city":"Plano","state":"Texas
Posted: 2021-05-06 Expires: 2021-07-16

Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Shop Insights Associate Manager

PepsiCo Inc.
Plano, TX 75074

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