1+ months

Senior SEO Product Manager

Cox Automotive
Atlanta, GA 30303
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*Primary Location: *3003 Summit Blvd, Atlanta, GA, USA
*Division: *Cox Automotive
*Job Level: *Individual Contributor
*Travel: *No
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *213618
*Job Summary:*


This position is a remote/work from home opportunity. You will need to reside in either the Eastern Standard Time Zone or the Central Standard Time Zone.


Cox Automotive is seeking a *Senior SEO Product Manager *who will collaborate with product leaders and engineers. This role is responsible for providing consultation and expert advice to teams both within Cox Automotive (Autotrader and Kelly Blue Book.), as well as implementing technology and creating efficiencies in day-to-day reporting. The Sr. SEO Product Manager is involved in discussions, recommendations, and decisions regarding short and long-term business objectives that can affect Coxs online marketing strategies and the intersection with offline marketing strategies. They exercise discretion and independent judgment concerning recommendations and action plans that demonstrate support for successful working relationships, the fulfillment of contractual agreements, and the timely and thorough handling of escalated issues from internal stakeholders.


The Sr. SEO Product Manager identifies opportunities to maximize return on investment (ROI) for multiple brands, which are in line with established key performance indicators and global metrics. They are a primary resource for others requiring basic to advanced level knowledge of SEO business facets. They will have frequent interactions with other departments within Cox Automotive, including Engineering, Marketing, and Editorial.


The Sr. SEO Product Manager is a forward-thinking individual having a high degree of knowledge about the SEO teams use of Cox Automotive systems and tools, takes the initiative to assess the impact of new products, search engine algorithm changes, and subsequent releases on SEO best practices and procedures. The Sr. SEO Product Manager should display the utmost quality, confidence, and effectiveness when handling difficult situations, by providing exceptional service and maintaining a high degree of professional integrity within all departments and levels of the organization.


The Senior SEO Product Manager will also focus on the technical and strategy portions of driving a successful SEO strategy including best practices for information architecture, on-page structure, competitive analysis and research, schema markup, pagination, internal linking, data insights, automation, reporting and more to drive a best-in-class SEO Strategy.


*Primary Responsibilities:*




* Analyze and assess the performance of the SEO Program and translate quantitative and qualitative data into actionable recommendations and plans for revising the Cox brand strategy.

* Execute cross-brand search engine optimization tactics, including keyword research, website optimization, off-site promotion, and advanced link building (including relationship building with 3rd party websites), campaign performance tracking, and A/B testing.

* Follow compliance guidelines specific to vertical markets and avoid any "black hat" and outdated techniques that would adversely impact Cox web sites.

* Present substantiated recommendations for adjustments to SEO efforts, and to potential new verticals (i.e., paid search, email marketing, online product marketing, video, social, etc.), to improve ROI and reduce advertising spend where/when possible.

* Via regular competitive analysis, be familiar with the operational structure and products of the clients in our vertical market(s), and their use of digital marketing solutions to drive leads and support branding objectives.

* In conjunction with senior-level SEOs, collaborate with other team members to identify potential tools or technologies necessary to increase ROI of SEO campaigns, or to better demonstrate the value of the SEO service through enhanced reporting or tools:


* Research, test, and propose new methods of maximizing ROI that may require front and back-end development.

* Identify needs of internal teams to achieve higher conversions and maintain overall scalability




* In conjunction with senior-level strategists and product leaders, participate in QA of new product & feature releases, and contribute to their continual refinement both from a technology and ROI standpoint.

* Respond to support issues involving internal and external customers efficiently and effectively.

* Demonstrate SEO expertise through preparation and delivery of professional and engaging SEO presentations in response to internal stakeholder requests for campaign analysis and expanded definition of product features & benefits.

* Stay abreast of new developments and changes in Internet marketing; proactively share best practices, trends, and tips with the team, and actively research, test and propose new approaches to improving rankings and results for Cox brands via thought leadership.

* Author best practices, client & industry facing articles, and case studies that demonstrate strategic insight at a granular and global level.

* Other duties as assigned.


*Compensation:*

* Compensation includes a base salary of $72,000 - 100,900. Salary may vary outside of the anticipated range based on factors such as the ultimate location of the position and the selected candidates experience.
* Position is eligible for additional compensation that may include commission (annual, monthly, etc.) and/or and incentive program.
Qualifications: Required Knowledge, Experience & Education:




* Bachelors degree in a related field (e.g., Marketing, Internet Marketing, Website Development, Digital Media), or equilivant combination of education and work related SEO experience.

* 5+ Years of experience in SEO or related field.

* Requires in-depth conceptual and practical knowledge to solve complex problems.

* Advanced level experience working directly with SEO campaign management is required.

* Advanced analytics expertise and experience with multiple common reporting platforms/tools is required.

* Enterprise-level SEO, data automation, python, natural language processing, APIs, structured data preferred.



Who We Are
*About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, [visit our benefits page](http://jobs.coxenterprises.com/life-at-cox/benefits/).
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
Posted: 2021-05-10 Expires: 2021-07-12
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Senior SEO Product Manager

Cox Automotive
Atlanta, GA 30303

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