18 days old

Senior Marketing Manager B2C

Cox Automotive
Atlanta, GA 30303
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*Primary Location: *3003 Summit Blvd, Atlanta, GA, USA
*Division: *Cox Automotive
*Job Level: *Manager/Senior Manager
*Travel: *Yes, 5 % of the Time
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *214338
Cox Automotive is currently hiring a Senior Marketing Manager B2C to join our team in Atlanta or New York.


Cox Automotive has 25+ connected brands that provide a comprehensive set of products and services that simplify the process, minimize friction and enable the smart, connected and enjoyable experience all car buyers and sellers expect. As a car buyer, if you are thinking the car buying process needs to be easier, well Cox Automotive is focused on just that and you can be a part of this evolution that is going to happen in the industry. Moreover, *i**f you are a Senior Product Marketing Manager with the desire to strut your stuff and win, the desire to make an impact, the desire to bring on your "A" game with new / creative new ways to engage customers, please read on! *


Happy you are reading on as we are the team that gets stuff done, has fun, and celebrates the wins! The primary role of the Senior Product Manager Marketing is to delight and engage B2B clients in the automotive space. You are tech savvy and play a critical role in engaging our automotive retailer clients via client facing sales enablement materials, marketing programs, campaigns focused on building awareness and stronger relationships with through strategic execution initiatives that deliver high value resulting in deeper customer enablement, adoption, and increased loyalty.


The position will be directly responsible for developing the strategic product and customer marketing plans and establishing value to our clients by delivering quality marketing touches through a variety of channels. This person will rely on their previous experience to bring best practices and expertise to developing a marketing plans and will help guide the business with strategic initiatives and measurable results. As a voice of our customer, this role will also influence our product and engineering strategy and incorporate lessons learned in real time and provide regular feedback.


*What Youll Do:*




* Development of comprehensive marketing plans on how you will drive impactful business results (plans to include but not limited to goals, strategies, tactics, phased campaign components, and more).

* Build, own, and implement a robust performance marketing strategy and execution tactics to drive conversion online.

* Owns and implements a robust B2B2C performance marketing strategy and execution tactics to drive conversions.


* Owns delivering client enablement materials and playbooks and other materials and resources as identified.

* Knows how to guide digital marketing efforts across these areas (not limited to): paid social, paid search, SEO, programmatic, affiliate, mobile/app, video, emerging, and cross-channel within a direct response environment. Build playbooks and direction for how to drive a digital roadmap designed to significantly impact customer acquisition, conversion through the funnel, and retention results.

* Establish and manage day-in and day-out testing-and-learning and optimizing plans to continuously optimize investments

* Report performance to senior leadership on a weekly, monthly, and quarterly basis, highlighting opportunities or trends for continuous improvement








* Based on overall strategy and execution plan, support development of thought leadership content and material to build industry & first-party event execution where required / identified

* Partner closely with peers across the organization including the creative, sales, and product & engineering teams, to maximize outcomes.





* Partner with the Marketing Analytics and Business Intelligence teams to drive iterations of media mix modeling, utilizing data to inform decisions to drive the overall business results. Ability to conduct business analytics, segmentation and campaign execution assessment and leading to future campaign / program recommendations.





* Oversee the planning, development and execution of a growing marketing budget, with a results-oriented approach.



*Whats In It For You:*




* Benefits of working at Cox include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, [visit our benefits page](https://jobs.coxenterprises.com/life-at-cox/benefits/).

* Youll work in a culture that truly values your role and you as a person. We get that recognition is important, and Cox works to uplift and celebrate those who help make us successful every day.

* As part of the Cox team, youll be a part of building a better future. Our employees are a powerful force for good.


Qualifications: *Who You Are:*


BA/BS


7years of experience in B2B and consumer marketing required.


OR equivalent combination of education and experience




* Proven, results oriented B2B and Consumer eCommerce marketing experience and know-how. Experience working with or supporting sales and marketing initiatives.

* Proven to be a performance and data-oriented marketing expert with a track-record of success scaling online businesses. This is an opportunity to own an integrated performance marketing strategy across multiple business units while working with some of the brightest business leaders in the industry.

* 12+ years of experience in performance marketing. Expertise with Google / Facebook / Instagram / Apple and other major performance marketing channels

* Proven ability to utilize qualitative and quantitative data to develop actionable insights, and a thorough understanding of cross-channel attribution.

* Ability to think strategically across the short, medium and long term, while obsessing over the details, and a love of investigating evolving media trends and technology to serve your brand.

* Thoughtful, collaborative style with strong communication skills and the ability to influence others.

* Resourceful and enthusiastic self-starter who can lead marketing strategy and execution in a fast-paced environment, work with a wide range of stakeholders and drive projects forward from start to finish.

* Ability to navigate within a large company cross team, cross collaboratively. You are a positive person, able to work in an effective manner both collaboratively and works well independently.

* Easily adapts to change.

* Excellent time management and project prioritization skills. Flexible in a fast-paced setting with competing and ever-changing tasks. Sense of urgency and strong work ethic a must. Work calmly under multiple deadlines; You get things done ahead of time and anticipate the needs.

* Critical thinker who solves problems logically. Ability to remove uncertainties and shield employees from confusion and lead your employees in a consistent direction.

* A proven track record in successful strategic vision/planning and execution by proactively pushing new and innovative marketing. Proven history of creating effective multi-faceted marketing programs and providing clear/crisp and simple guidance for direct reports to adjust if needed. Experience working with or supporting sales and marketing initiatives.

* You represent the company brand well and help others to do the same. Strong verbal and written communication skills a must. Strong presentation and communication skills. High levels of tact and diplomacy

* Excellent organizational skills with a strong attention to detail

* Strong relationship management and interpersonal skills for diverse team (emotional intelligence, leads through influence)

* Able to manage people successfully.

* Ability to manage and track budgets.



Who We Are
*About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, [visit our benefits page](http://jobs.coxenterprises.com/life-at-cox/benefits/).
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
Posted: 2021-05-28 Expires: 2021-07-15
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Senior Marketing Manager B2C

Cox Automotive
Atlanta, GA 30303

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