9 days old

Senior Marketing Manager

Cox Automotive
Atlanta, GA 30303
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*Primary Location: *3003 Summit Blvd, Atlanta, GA, USA
*Division: *Cox Automotive
*Job Level: *Manager/Senior Manager
*Travel: *Yes, 25 % of the Time
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *211414
***This role can sit in Atlanta, GA or anywhere in the Eastern Time Zone*


The *Senior Marketing Manager, Traffic Acquisition* will lead the digital direct response traffic driving programs for the Autotrader/Kelley Blue Book business. This person will work directly with our agency and their direct report to oversee the strategy, management, execution and measurement of programs such as Search Engine Marketing (paid search), Display, Programmatic, Native, Retargeting, Social and more. This role will partner across multiple disciplines including analytics/finance/product/decision science to help set business goals as well as marketing technology to achieve those goals through traffic acquisition. This person will be expected to maintain auto and digital industry knowledge while driving innovation and new sources of traffic for the business to continue to set Autotrader /Kelley Blue Book apart from the competition. They will also develop and present campaign insights to their direct managers as well as the larger marketing team and collaborate across Cox Automotive on an ongoing basis.





The ideal candidate will have extensive experience managing national direct response and ROI driven digital programs, with a proven track record in planning and proactively pushing new and innovative marketing programs. They should also have a strong background and knowledge in search engine marketing strategy/management. This individual will work strategically with their direct report(s), internal business constituents and external agencies to provide cost-effective solutions that support the company's overall business objectives and help grow our brands. Successful candidateswill be very analytical, creative, well-spoken and email articulate, pro-active, self-motivated, detail oriented, organized, flexible, and possess the ability to manage and complete multiple projects within aggressive timeframes.





Responsibilities include, but are not limited to:




* Lead traffic acquisition planning and be seen as the main point of contact for all things Autotrader/Kelley Blue Book (SEM, Display, programmatic, etc.)

* Partner with internal stakeholders such as product, marketing analytics, decision sciences, finance and others to enhance product offerings, data accuracy, forecasting capabilities, etc.

* Manage, mentor and partner with direct report to manage deliverables, maintain budget documentation, billing, department communication, reporting, meeting organization, etc.

* Partner with agencies to seamlessly plan, execute, optimize and improve all SEM, native, display/social campaigns including but not limited to daily/weekly calls, reporting, merchandising, etc.

* Use industry knowledge and competitive insights to push innovation and thought leadership on an ongoing basis

* Participate in producing and analyzing business projects such as Media Mix Modeling, annual Upfronts/forecasting

* Prioritize internal traffic team, and external agencies day to day work based on business need

* Own relationships with external partners including direct partnerships with vendors and other to ensure business alignment, expectations and traffic needs are met.

* Ensure both Brand and Performance Marketing cross agency recommendations are cohesive and align with goals

* Compile documentation and work with Tech leads to enhance first party data tracking and push product ideas for implementation (pixels, feeds, audience management, etc.)

* Drive innovative traffic planning/strategies/POVs with agencies, vendors, analytics, finance, decision science, and marketing technology to add value back to the brand


Qualifications:

* Bachelors Degree in Marketing, Communications or other related field and 7 years of experience in Marketing, preferably with a strong media background in digital, specifically Paid Search + Display OR an equivalent combination of education and work-related experience

* Strong analytical and problem-solving skills

* Strong written and verbal skills

* Ability to manage and prioritize heavy workload and meet deadlines in a fast-paced environment.

* Experience planning and overseeing a national campaign(s) with multi-million-dollar marketing budget.

* Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization

* Experience managing direct reports, advertising agencies and vendors, advertising agency experience a plus



*TRAVEL REQUIREMENTS: *




* This position requires up to 25% travel



*REPORTING RELATIONSHIPS: *




* Position reports to Director, Marketing (Traffic)



*KEY CUSTOMER INTERFACES: *




* Vice presidents, Sr. Directors, Directors and other company leaders, communications colleagues, employees



Who We Are
*About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions Cox Communications and Cox Automotive are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
Posted: 2021-02-16 Expires: 2021-03-29
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Senior Marketing Manager

Cox Automotive
Atlanta, GA 30303

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