1+ months

Senior Marketing Manager Telecommute - 943755

Minnetonka, MN 55345 Work Remotely
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  • Job Code
    943755

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that is improving the lives of millions. Here, innovation is not about another gadget; it is about making health care data available wherever and whenever people need it, safely and reliably. There is no room for error. If you are looking for a better place to use your passion and your desire to drive change, this is the place to be. It's an opportunity to do your life's best work.(sm)

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As Senior Marketing Manager, your goal is to develop marketing strategies that support sales and marketing goals. It starts with building outstanding B2B positioning and messaging along with integrated marketing and communications plans to get the word out. Youll also need to build messaging that drives user growth and engagement and reflects Rallys unique solutions. Youll be a communicator of the value proposition for Rally products.

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Youll bring the go-to-market strategy, produce marketing deliverables and make sure marketing teams, product teams, and sales teams have the knowledge and tools to communicate the value proposition to Benefit Administrators and product users. You will report to the Director of Product Marketing.

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If you are located in Minnesota, California, District of Columbia, Illinois, Washington, you will have the flexibility to telecommute* as you take on some tough challenges.

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Primary Responsibilities:

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  • Develop segmentation, positioning & messaging across all customer audiences and products
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  • Develop sales enablement resources and content such as presentations, FAQs and collateral
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  • Develop integrated marketing and communications plans that support the growth and market strategies essential to support sales goals
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  • Evaluate competitive marketplace and identify differentiators to support messaging strategy
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  • Partner with our teams to develop content and strategy for customers and brokers/consultants
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  • Develop go to market launch plans
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  • Establish a test and learn strategy, evaluate results and find opportunities to increase marketing plan
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Youll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

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Required Qualifications:

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  • BA/BS or equivalent experience
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  • 5+ years of full-time product marketing experience including roles responsible for supporting a business-to-business sales team. Writing/presentation building experience
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  • Excellent project management experience
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  • Experience working in a complex organization. Analyze information across the buyer journey and see opportunities in the marketing processes to improve the volume and velocity of Registration & Engagement opportunities
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  • Shown ability to develop pipeline building strategy for new offerings and up-sell, cross-sell and account-based marketing programs to grow existing relationships
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Preferred Qualifications:

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  • 2+ years of Healthcare, Biotech or Employer Benefits experience
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Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)
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"*All Telecommuters will be required to adhere to UnitedHealth Groups Telecommuter Policy

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Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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Job Keywords: Senior Manager, Product Marketing, MN, Minnesota, CA, California, DC, District of Columbia, IL, Illinois, WA, Washington, Telecommute, Telecommuting, Telecommuter, Work From Home, Work At Home, Remote

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Posted: 2021-07-09 Expires: 2021-09-25

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Senior Marketing Manager Telecommute - 943755

UnitedHealth Group
Minnetonka, MN 55345

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