30 days old

Senior Manager, Measurement Analytics Brand Analytics & Insights

Dallas, TX 75219
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AT&T Inc (NYSE:T) is a modern media company whose mission is to inspire human progress through the power of communication and entertainment. With the scale of a Fortune 10 company and a diverse media and technology portfolio of brands (Warner Bros., Direct TV, HBO, Xandr), AT&T is poised for transformation while building on 35 consecutive years of quarterly dividend growth. We will lead the next revolution in technology, media and telecommunications by bringing together premium video content, a large base of direct to consumer relationships, and high-speed networks optimized for video and advertising technology.


As part of this journey, AT&Ts Global Marketing Organization (GMO) is seeking a forward-thinking marketing sciences / advanced analytics functional expert to drive customer empathy & understanding via measurement and analytics. This person will work closely with internal and external marketing and business partners to build, manage, and optimize our brand, audience, and marketing measurement tools and systems, leverage integrated data sets to enhance our understanding of measures that matter, and promote the usage of optimal measurement approaches and systems. Success will depend on driving adoption, evolving measurement, influencing better decisions, and driving better marketing strategies.


KEY JOB RESPONSIBILITIES


Evolve Measurement


+ Cultivate relationships with internal and external analytics and measurement partners

+ Map and prioritize key marketing (Paid, earned, owned, company) measures across business, consumer and corporate

+ Project manage the development and optimization of new analytics and measurement tools

+ Process manage the measurement lifecycle from engineering, flow, dbase, deploy across numerous internal and external datasets


Uncover Advantaged Insights


+ Conduct meaningful analytics to inform our understanding of brand and marketing strategies and the impact of those strategies on short term and long-term customer outcomes

+ Develop a forward-thinking and advantaged measurement and analytics learning agenda

+ Enable, deploy, and optimize market, audience, and brand forecasts and simulations


Elevate Understanding of Brand, Audience, Marketing


+ Transform complex analyses into clear, easy-to-understand storytelling presentations

+ Socialize, evangelize, and train marketers on these new advanced tools and techniques

+ Engage across key marketing and analytics partners across the organization

+ Influence decision making that drives the brand while being rooted in consumer / customer empathy

+ Elevate our understanding of brand, audience, and marketing across platforms


Democratize Analytics


+ Craft key analytics findings, and participate in crafting the quarterly State of the Brand

+ Design and deploy new integrated measurement portal and visualizations leveraging 10+ data sources

+ Build the collective intuition on brand analytics and measurement at the GMO and key external and internal partners via thought leadership and advocacy


KEY ATTITUDES & BEHAVIORS


+ Passionate. A passion for using data, analysis, and measurement to deepen understanding

+ Curious. Clearly exhibits a history of intellectual curiosity

+ Built to teach. Has a natural disposition for creating clarity from complexity

+ Drawn to difficult problems. Excited by difficult and unstructured problems

+ Self-driven. Loves to push towards best in class

+ Great partner. Has a long history of partnering well across stakeholders

+ Customer focused. Customer focused and business savvy


EXPERIENCE & CREDENTIALS:


Successful candidates typically possess:


+ 7+ years of professional experience in an advanced analytics role at a fortune 500 company, media agency, or research and insights provider.

+ 2+ years of professional and hands-on experience applying advanced analytics techniques in support of a marketing function from data manipulation to complex analysis and insights visualization

+ A notable track record showing skill, innovation, and expertise across descriptive, diagnostic, prescriptive, and/or predictive advanced analytics methodologies. Namely:

+ Designing, building, evolving marketing measurement systems

+ Experimental design for insights and analytics (sampling, sourcing, etc)

+ Crafting, socializing trended insights from longitudinal measurement systems

+ Leveraging multi-source data across marketing, customer, media, digital, and retail

+ Applied statistics (regression, optimization, segmentation, clustering, factor analysis, SEM, decision trees, random forests, etc) used to make inferences or predictions

+ Insights visualization via relevant tools (Tableau, Power BI, etc)


Proven experience, comfort, and fluency with


+ building and presenting insights driven strategic recommendations to senior leadership

+ managing a portfolio of large and visible analytics projects while interfacing with multiple internal and external business partners in a dynamic and fast moving environment


Bachelors degree in related STEAM discipline with a quantitative / computational focus required (Marketing sciences, data science, applied statistics, Engineering, Sciences, etc)


Fluency with Office Suite: Excel. Powerpoint, etc


Preferred qualifications:


+ Graduate degree (Masters, PhD, MBA) with a quantitative / computational focus (Marketing sciences, data science, applied statistics, Engineering, Sciences, etc)

+ Degree, Certification or Experience with current tools in Data Science, Applied Statistics, Engineering, or equivalent experience with:

+ Building market models and simulations (customer relationship, social networks, 1:1 targeting, Bayesian models)

+ Coding/ programming with computational and statistical applications in R, Python, or equivalent

+ Data exploration (dimensional reduction, PCA, Factor analysis) to explore hypothesis, craft visualizations, build models, or design algorithms

+ Data Management (architecture, engineering, pipeline), wrangling (flow, extraction, transformation, load)
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.
Posted: 2021-05-20 Expires: 2021-07-18
Sponsored by:
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Senior Manager, Measurement Analytics Brand Analytics & Insights

AT&T
Dallas, TX 75219

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