1+ months

Senior Manager, Marketing Attribution

Cox Communications Inc
Atlanta, GA 30303
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*Primary Location: *6205-B Peachtree Dunwoody Rd, Atlanta, GA, USA
*Division: *Cox Communications Inc
*Job Level: *Manager/Senior Manager
*Travel: *No
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *213420

The Senior Manager of Marketing Attribution will be a critical member of the Marketing Sciences team responsible for Cox Communications residential efforts to develop an analytically driven unified media/message mix and comprehensive marketing investment optimization strategy. Combining the knowledge of investment and impact modeling, message mix/creative analysis techniques, advanced analytical skills, as well as a solid aptitude of the media landscape will enable Cox to dramatically improve its marketing efficiency and effectiveness. This Senior Manager will partner with external agencies such as Analytic Partners, Visual IQ, iProspect/Vizeum and internal teams, as well as internal teams including Media Execution, Marketing Strategy and Creative Strategy. This member will lead day-to-day management of high-impact initiatives to deliver on key marketing measurement enhancements and new partner on-boarding.

*Primary Responsibilities*

* Drive execution and play a key management role on the Marketing Sciences team by assisting in the development and leading the implementation of a data driven roadmap around unified media & creative impact analysis that helps address marketing challenges and improve effectiveness

* Institutionalize the use of attribution & marketing mix models to support ongoing marketing optimization needs for the business

* Partner with agencies to leverage cutting-edge data, modeling and analytic solutions that deliver insights that help the organization understand media/creative performance and collaborate on recommendations for future marketing investment strategies

* Manage the development of end-to-end creative performance solution, providing guidance for key stakeholders on how to "connect the dots" across creative research methods, establish key success metrics, and develop ongoing benchmarks and best practices for in-market performance assessment & creative optimization

* Support the strategic planning process by providing forecasts, analysis, and direction on optimal media investment levels to hit business goals

* Responsible for delivery of statistically sound marketing performance analysis and high-quality executive-level readouts to key internal/external stakeholders

* Perform quality checks on attribution/marketing mix modeling output to ensure validity and business sense

Qualifications: *Technical Qualifications*


* 7+ years of market research experience using advanced analytics to drive business/marketing results in, ideally, multiple information-dense, consumer-facing industries (e.g., consumer packaged goods, retail, financial services, telecommunications)

* Must have 5+ years experience in cross-media attribution/marketing mix modeling and/or digital multi-touch attribution

* Solid knowledge of the media landscape as it pertains to advertising, including experience working with media/creative agencies, online & offline buying dynamics, and media performance metrics

* Demonstrated ability to develop and apply information-driven analytic approaches to solve strategic business questions in a practical manner with tangible results

* Ability to break down and connect disparate data sources into a straightforward, insightful, and compelling story

* Excellent diagnostic skills to analyze and identify discrepancies within sophisticated models and effectively give guidance to troubleshoot


* Bachelors Degree and/or MBA

* 4 or more years of experience in leading complex, cross functional projects preferred

* Experience in telecommunications industry desired

*Professional Qualifications*

* Effective at prioritizing and managing multiple complex projects while working independently

* Ability to manage up, proactively communicating key progress updates and potential roadblocks with Senior Director

* Strong collaborative skills to work effectively with teams across the organization

* Demonstrate excellent verbal and written communication, and are comfortable presenting to large groups

* Self-motivated to take initiative and maintain high expectations for quality work that delivers on needs of the internal/external stakeholders

* Creative thinker offering innovative and out-of-the-box solutions to complex problems

* Strong work ethic with the ability to adapt to the situation, be flexible, resourceful, and nimble in terms of work planning, and the ability to think quickly on your feet


Who We Are
*About Cox Communications*
Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. Were dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, [visit our benefits page](http://jobs.coxenterprises.com/life-at-cox/benefits/).
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
Posted: 2021-04-21 Expires: 2021-07-17
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Senior Manager, Marketing Attribution

Cox Communications Inc
Atlanta, GA 30303

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