1+ months

Senior Director Marketing - Grocery

Walmart
Bentonville, AR 72712
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1408204BRReq ID:1408204BRCompany Summary:What started small, with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world. Each week, over 260 million customers and members visit our 11,695 stores under 59 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2017 revenue of $485.9 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. It's all part of our unwavering commitment to creating opportunities and bringing value to customers and communities around the world.Job Title:Senior Director Marketing - GroceryPosition Summary:As a Senior Director for Walmarts grocery business, youll have the opportunity to lead marketing strategy for the most competitive category in the industry at the scale of the worlds largest retailer and Americas largest grocer. Challenges youll be tackling: Will lead a team responsible for developing and executing customer marketing strategies across all grocery categories, with day to day oversight on Snacks, Beverages & Impulse, & Packaged Goods Foods. Youll partner closely with the Merchandising leads in to grow their business. Obtain deep category knowledge to help drive category growth at scale Lead the Marketing Annual Operating Plan (AOP) creation and execution for key categories. Responsibilities Build a world class marketing function that embraces innovation and delivers results. Bring new ideas, creativity, and insights to across all media (digital, in-store, experiential). Ensure alignment of all strategies, tactical programs, communications, and activities across all marketing channels. Establish key performance indicators and targets for work and report on results Develop strategic program briefs to drive impactful marketing campaign planning and programming Partner with Customer Insights organization and Competitive Intelligence organization to frame research needed for strategic analyses as well as how to leverage existing analyses for maximum impact. Partner with key internal Grocery partners (Merchandising, Planning, Creative, Product, Operations, Finance) to prioritize and develop the roadmap for key initiatives. Develop compelling presentations and storytelling to present strategies. Develop strategic program briefs to drive impactful marketing campaign planning and programming Develop comprehensive marketing strategies, including paid, owned and earned channels. Develop acquisition, retention, cross-sell, and upsell marketing strategies to meet business objectives Develop strong, proactive collaborative working relationships across the organization. Manage a team of marketers and develop their marketing skillset across all marketing disciplines.City:BENTONVILLEState:ARPosition Description:As a Senior Director for Walmarts grocery business, youll have the opportunity to lead marketing strategy for the most competitive category in the industry at the scale of the worlds largest retailer and Americas largest grocer. Challenges youll be tackling: Will lead a team responsible for developing and executing customer marketing strategies across all grocery categories, with day to day oversight on Snacks, Beverages & Impulse, & Packaged Goods Foods. Youll partner closely with the Merchandising leads in to grow their business. Obtain deep category knowledge to help drive category growth at scale Lead the Marketing Annual Operating Plan (AOP) creation and execution for key categories. Responsibilities Build a world class marketing function that embraces innovation and delivers results. Bring new ideas, creativity, and insights to across all media (digital, in-store, experiential). Ensure alignment of all strategies, tactical programs, communications, and activities across all marketing channels. Establish key performance indicators and targets for work and report on results Develop strategic program briefs to drive impactful marketing campaign planning and programming Partner with Customer Insights organization and Competitive Intelligence organization to frame research needed for strategic analyses as well as how to leverage existing analyses for maximum impact. Partner with key internal Grocery partners (Merchandising, Planning, Creative, Product, Operations, Finance) to prioritize and develop the roadmap for key initiatives. Develop compelling presentations and storytelling to present strategies. Develop strategic program briefs to drive impactful marketing campaign planning and programming Develop comprehensive marketing strategies, including paid, owned and earned channels. Develop acquisition, retention, cross-sell, and upsell marketing strategies to meet business objectives Develop strong, proactive collaborative working relationships across the organization. Manage a team of marketers and develop their marketing skillset across all marketing disciplines.Minimum Qualifications:Candidate requirements: Specifically, the ideal candidate has a demonstrable track record in the following dimensions: Proven leadership and people development skills, as well as experience leading a multi-functional and disciplined marketing organization Expertise in leveraging offline + digital marketing, social, mobile, and new media to engage customers and transform brand and customer experience. Superior analytical skills and the ability to leverage performance data and convert consumer insights and trend data into high impact marketing initiatives Strategic vision and ability to execute programs with measurable impact. Oversee the growth and development of category specific, customer-centric, lifestyle marketing plans with attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, retention, and partnership teams to bring plans to life. Leverage internal creative team and agencies to build breakthrough, innovative marketing campaigns to drive category adoption and growth. Grow an understanding of consumer habits for your categories (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV. Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.Additional Preferred Qualifications:Minimum Qualifications 10+ years in retail and/or lifestyle marketing. Experience in the Beauty industry a plus. Heavy experience working cross-functionally and building innovative marketing plans from the ground up. Excellent communication and presentation skills, with a high attention to detail. Highly proficient in excel. Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure. Strong performance marketing experience. Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business. Knowledge of and interest in customer behavior, retail, brand and direct response marketing. BA/BS degree with strong academic record. MBA a plus. Additional Preferred Qualifications 5 years marketing experience in a consumer packaged goods or retail environment. Master's degree in Business Administration.Category:Marketing Brand:Walmart
Posted: 2020-02-25 Expires: 2020-04-27

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Senior Director Marketing - Grocery

Walmart
Bentonville, AR 72712

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