17 days old

Senior Director/Director, Wisely Payments Marketing

Alpharetta, GA 30009
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ADP is hiring a Senior Director/Director, Wisely Payments Marketing

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

The Senior Director of Wisely Payments Marketing is responsible for developing and executing cardholder marketing strategies around all aspects of our Wage Payments products, with a primary focus on ADP's paycard and digital payments account offerings, under our Wisely portfolio brand.

This role will have three critical responsibilities: developing loyalty marketing strategies and tactics to the end-consumer of our card portfolio; helping build marketing programs around new digital and physical payments product launches; and relationship management with our card-issuing partners.

Our Wisely portfolio solution set is part of the SmartCompliance suite of workplace-compliance solutions within the Compliance Solutions business unit of ADP. This position will be part of the Wage Payments and Wisely Marketing team and will work closely with the Head of Marketing and business General Managers (GMs).

Key Responsibilities

Develop and execute comprehensive marketing strategies for cardholders to drive increased card usage, adoption, direct deposit loads, digital engagement, retention and other cardholder-related engagement metrics. Marketing tactics may include email, website, ADP app-based marketing, social, phone, digital dual-purpose servicing communications, communities, influencers, direct mail, and others.

Assist in broader marketing efforts associated with launching new payments products including positioning, value prop, naming, and integrated go-to-market plans

Cross collaboration marketing tactics include -- tradeshows, white papers, webinars, sell sheets, thought leadership, digital marketing, etc.

Qualifications

  • 8-12 years relevant Marketing experience
  • Some travel required

PREFERRED QUALIFICATIONS: Preference will be given to candidates who have the following:
  • Payments Marketing experience and B2B, B2B2C, and B2C required
  • Self-directed and able to handle multiple tasks, delegate responsibility through a highly matrixed team and prioritize with a professional, can-do attitude
  • Demonstrated ability in building and leading marketing programs in a fast paced, results oriented environment
  • Strategic thinker with broad perspective and, at the same time, demonstrates an acute attention to detail and ability to execute flawlessly

We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE Magazine, and recognized by DiversityInc as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. "Always Designing for People" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Posted: 2021-02-11 Expires: 2021-03-30
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Senior Director/Director, Wisely Payments Marketing

ADP
Alpharetta, GA 30009

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