9 days old

Senior Content Strategist - Eden Prairie, MN - 905415

Eden Prairie, MN 55344
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The Senior Content Strategist"is part of Optum's new Direct-to-Consumer business team. This new Team sits at"the intersection of health care and retail, to support consumers as they assume"a greater role in their health and wellness ownership. It is our mission to increase access to all"consumers, for the health and wellness products and services they need, at the"best value, via a premiere experience.


Specifically, the Senior"Content Strategist is responsible for owning, defining and executing the content"strategy for our consumer digital experience. Partnering with merchandising and marketing colleagues,"this individual will plan and create digital content experiences that support"marketing and merchandising plans. In addition, this role will be responsible"for managing and executing SEO opportunities and initiatives. Identifying and"leveraging data, the content strategist will deliver personalized digital"experiences that ultimately drive key business KPIs.


To be successful, candidateswill: have demonstrated"success in defining and implement digital content strategy initiatives that"resulted in increased consumer acquisition and conversion;possess strong"analytical skills and are able to recommend solutions to optimize the digital"experience based on data and insights; activelymonitor industry themes"and trendsto stay ahead of the curve.

Primary Responsibilities:
  • Collaborate with product, marketing, and"merchandising to create content to support new product offerings
  • Partner with Marketing to develop and manage an"editorial calendar for website content updates; in sync with Marketing"campaigns:
    • Create"new or update existing website content to correspond with the marketing and"merchandising editorial calendar
    • Drive"acquisition and SEO growth strategy by sourcing content from industry experts,"key partners or specialty agencies
  • Manage the pipeline to ensure"production is timed to meet the editorial calendar and meets planned delivery"dates
  • Develop and SEO, content strategy, taxonomy and metadata"roadmap and manage execution:
    • Partner"with internal teams and external agencies to execute on SEO opportunities
    • Collaborate"with web, paid and social on the content process from ideation to publication"for both organic and paid digital content
    • Ensuring"all content meets SEO guidelines, has keyword focus, cross links and contains"clear calls to action
    • Track"search engine errors and technical SEO improvements and recommend technical"priorities based on expected search engine performance impacts
  • Partner with analysts"and others as appropriate to enable data-driven decisions"to:
    • Monitor content performance, identify content trends and recommend"opportunities to drive call to action completion
    • Research"and track keywords that drive qualified paid and organic search traffic
    • Leverage"analytics to target metadata changes on targeted pages, inform on site search"improvements, website navigation improvements and landing page development
    • Develop"and implement test plans to understand and recommend content strategy"enhancements that prove to drive acquisition and/or conversion
  • Partner"with Merchandising colleagues to:
    • Enable"ongoing optimization of merchandising content and metadata
    • Optimize"website content taxonomies and personalized content by customer segment
  • Trend and competitive analysis:
    • Design and produce reports that inform marketing."merchandising and broader business strategy
  • Track and monitor benchmarked and disruptor"sites for insights"

You'll be rewarded and"recognized for your performance in an environment that will challenge you and"give you clear direction on what it takes to succeed in your role as well as"provide development for other roles you may be interested in.

Required Qualifications:
  • 5+ years of experience in eCommerce, SEO and content marketing
  • Knowledge of media planning, distribution, measurement, optimization, and syndication of content
  • A demonstrated understanding of user experience and content taxonomy
  • Strong analytic and strategic skills
  • Strong project management skills
  • Excellent skills in gathering, synthesizing, and analyzing internal and external research and organizing these insights into sound content strategies that drive consumer acquisition and conversions
  • Creative individual who can generate and implement new ideas that drive key business outcomes

Preferred Qualifications:
  • Experience with email marketing or content management

UnitedHealth Group is working to create the health care system of tomorrow.

Already Fortune 6, we are totally focused on innovation and change. We work a little harder. We aim a little higher. We expect more from ourselves and each other. And at the end of the day, we're doing a lot of good.

Through our family of businesses and a lot of inspired individuals, we're building a high-performance health care system that works better for more people in more ways than ever. Now we're looking to reinforce our team with people who are decisive, brilliant - and built for speed.

Come to UnitedHealth Group, and share your ideas and your passion for doing more. We have roles that will fit your skills and knowledge. We have diverse opportunities that will fit your dreams.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords:eCommerce, SEO Content marketing, taxonomy, metadata, Schaumburg, IL, Illinois, Eden Prairie, MN, Minnesota

Posted: 2021-01-12 Expires: 2021-02-11

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Senior Content Strategist - Eden Prairie, MN - 905415

UnitedHealth Group
Eden Prairie, MN 55344

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