30 days old

Senior Content Producer - Remote Nationwide - 929267

New York, NY 10007 Work Remotely
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  • Job Code
    929267

Careers with Optum.We built an entire organization around one giant objective; make the health system work better for everyone. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on an elite team. Optum, incredible ideas in one incredible company and a singular opportunity to doyour life's best work.(sm)

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Can you write and produce delicious content? Position our brand that sets us apart from the crowd? See the world through a patients eyes?

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The Optum Care content marketing team seeks a strategic thinker, master storyteller, content developer and creative self-starter. And, ideally, a health literacy expert. Your core responsibilities include developing and executing campaign ideas and crafting complicated health concepts into compelling health literate content.

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The Senior Content Producer / Editor / Marketer is responsible for the creation of original content website, digital marketing (social, email, paid search), direct mail, advertising, video scripting, etc. and curating/repurposing existing content for multi-channel distribution. You will support national, regional and local marketing efforts for the Optum Care delivery business.

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Youll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

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Primary Responsibilities:

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  • Working from a strategic creative brief that outlines the objectives and strategies for major campaigns and targeted marketing efforts, the Senior Content Producer creates original content, adapts existing content and builds a content repository to meet market requirements
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  • Creates robust, compelling and differentiated content for Optum Care and local care delivery organization (CDO) markets in close collaboration with key marketing groups
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  • Builds relationships and works closely with CDO marketing leaders and national acquisition and retention leads to understand market requirements and customer insights, and to identify areas for original content creation to support integrated marketing strategies
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  • Applies health literacy principles to content creation, ensures compliance/ legal review and sign-off and Just Plain Clear scoring and reporting
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  • Uses market and customer knowledge to ensure quality content that is compelling to the target segment
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  • Works with local CDO marketing leads and national marketing team members to distribute content in accordance with creative briefs and campaign strategies
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  • Works with campaign and strategy leads to ensure that expectations and requirements are clearly understood and that deliverables are met
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  • Identifies opportunities for improvement
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  • Sources and recommends opportunities for new ideas/content strategies
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  • Performs other duties as required
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Youll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

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Required Qualifications:

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  • Bachelor's Degree or higher
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  • 5+ years related agency experience or B2C print and digital writing experience.
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  • 5+ years experience in B2C marketing in a regulated industry (health care, financial services, etc.)
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Preferred Qualifications:

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  • Experience in the health care industry
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  • Proficient in MS Office Suite, Word, Excel, PowerPoint
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UnitedHealth Group is an essential business. The health and safety of our team members is our highest priority, so we are taking a science driven approach to slowly welcome and transition some of our workforce back to the office with many safety protocols in place. We continue to monitor and assess before we confirm the return of each wave, paying specific attention to geography-specific trends. At this time, 90% of our non-clinical workforce transitioned to a work at home (remote) status. We have taken steps to ensure the safety of our 325,000 team members and their families, providing them with resources and support as they continue to serve the members, patients and customers who depend on us.

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You can learn more about all we are doing to fight COVID-19 and support impacted communities: click here.

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*All Telecommuters will be required to adhere to UnitedHealth Groups Telecommuter Policy.

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Colorado Residents Only: The salaryrange for Colorado residents is $64,800to $116,000.Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, In addition to your salary, UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance.
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Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
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"UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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Job Keywords: #RPO, B2C, healthcare, marketing,print, digital, writing, Optum, UHG, work from home, work at home, WFH, WAH, telecommute

Posted: 2021-05-13 Expires: 2021-07-11

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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Senior Content Producer - Remote Nationwide - 929267

UnitedHealth Group
New York, NY 10007

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