20 days old

Senior Brand Manager / Marketing Manager

Pfizer
Hedgesville, WV 25427
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#Li-PFE

Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead.



Assist the Senior Marketing Manager or RTAL to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.



**Responsibilities**

Portfolio Management



+ Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.

+ Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target

+ Cross-functional TA leadership - across Field Force, medical, legal, regulatory, etc to get alignment

+ Input to the country OP plan

+ Interface with WWT to gain support

+ Prepare report for global & country level internal communication



Organization Effectiveness and People Development



+ Assist the senior Marketing Manager or RTAL to develop effective team structure to support the growth of business

+ Assist the senior Marketing Manager or RTAL to establish competency requirement for every marketing position and performance standard for the major market programs

+ For the portfolio lead, develop subordinates through coaching and training programs



Resource Management



+ Lead team in the portfolio (or big strategic brand) budget planning and control



Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and P&L



**Accountable**



+ Lead portfolio or big strategic brand strategies and plan

+ Review and actively contribute to brands plan and A&P allocation

+ Lead the review of product life cycle management strategy with cross function team.

+ Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needs

+ Interface with WWT to gain support on relevant TA or brand

+ For the big strategic brand marketing manager

+ Promo Meetings: Manage compliance review of materials

+ Develop promotional meetings strategy (with senior marketing manager or RTAL)s Validate brand-specific messages, design training (w/medical, regulatory)s Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical **Shared Accountability**



+ Develop the OP plan and influence sales targets and brand A&P allocations (with BU Lead, GCO , senior marketing manager or RTAL)

+ Long-range forecasting (with BU Lead, senior marketing manager or RTAL)

+ Revenue adjustments, as needed (with BU Lead, senior marketing manager or RTAL)

+ Develop TA life cycle management strategy with senior marketing manager or RTAL and WWTs Develop effective structure with senior marketing manager or RTAL and BU Head.

+ s Develop MKT team competency with senior marketing manager or RTAL

**Qualifications:**



+ Bachelor degree in Medical or Medicine, Master degree and MBA preferred

+ Proficient oral and written English

+ 5-8 years marketing experience with above18 months SBM experience



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.



Marketing and Market Research
Posted: 2021-03-29 Expires: 2021-04-29
Sponsored by:
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Senior Brand Manager / Marketing Manager

Pfizer
Hedgesville, WV 25427

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