5 days old

Senior Analyst - Wireless Revenue

Atlanta, GA 30309
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At AT&T, were connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Our groundbreaking digital solutions provide intuitive and integrated experiences for millions of customers across online, retail and care channels. Join our mission to deliver compelling communication and entertainment experiences to customers around the world as we continue to evolve as a technology-powered, human-centered organization. As part of our team, youll transform the way we deliver a seamless customer experience with digital at the center of all you do. In our world, digital is much larger than just an eCommerce channel, we are transforming all channels to digitally perform as one team to create a better customer experience. As we move through 2021, the digital transformation will revolutionize the digital space and you can build a career that will propel your future.

About the Team

Sales Analytics & Insights supports the Online Business at AT&T by providing insights, guidance, and identifying opportunities that translate into forward looking recommendations. The Wireless Sales Analytics team focuses on providing performance attribution analysis, advanced analytics, and reporting to the Wireless Sales Online Business team.

About the Job

Wireless Sales Analytics is looking for a talented, highly motivated individual with exceptional strategic thinking and communication skills, a broad knowledge of digital marketing and analytics, and an analytical and quantitative mind-set to join our Digital Sales Analytics & Insights organization. You will partner with marketing, product, merchandizing, and sales teams to provide recommendations for how to increase velocity and sales and improve yield for the Online Business. The primary goal will be to deliver ongoing insights and forward looking recommendations to our partners and stakeholders. By offering ample analytical support, decision makers will be informed and able to increase online mobility sales for AT&T.

Responsibilities and Day-to-Day View

* You will gather, analyze, and interpret a wide variety of online performance data and KPIs to identify trends, root causes and indicated actions, model data, and make forward looking recommendations. This will include:

** Web Analytics, sales analytics, and subscriber analytics

** Creating and presenting detailed recommendations to executive leadership and sales teams which may include modeling and/or scenario building, participating in the development of business cases, identifying opportunities and evangelizing those to the organization for prioritization.

** Defining and monitoring metrics and KPIs for measuring performance across the sales funnel

** Analyzing and making informed recommendations to key stakeholders and leaders. This includes plans on how to invest marketing and development dollars/time to achieve the long/short term revenue enhancing results

** Make recommendations and requests for data capture, data enhancements, and ETL enhancements

* Act as the subject matter expert when communicating internally and externally regarding Wireless Revenue analytics.

* Build and maintain strong cross-functional partnership with Online Sales, Online Marketing, Media Agencies and other 3rd Parties, Merchandizing, Development, Product, and User/Customer Experience teams


5+ years of experience in a analytics and focus on digital analytics

BS/BA or advanced college degree (OR equivalent experience) in Mathematics, Computer Science, Data Analytics, Marketing and/or Advertising or similar experience

Proficient with Adobe or Google Analytics

Highly Proficient with SQL and Tableau

Experience with personalization tools and tactics, A/B and multivariate testing, and tools such as Adobe Target

Strong communication skills (written and verbal), able to tell stories with data and understands how to simplify and visualize data to tell a story, and excellent presentation skills and a proven track record of presenting / pitching to executive /leadership teams

The following are a plus but not required:

Knowledgeable of postpaid or prepaid wireless business

Power BI

Experience with Palantir

Python, R

Data Architecture

Data Mining and Data Science


AT&T is leading the way to the future for customers, businesses and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, weve built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined. Ready to #transformdigital with us? Apply now!
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.
Posted: 2021-06-07 Expires: 2021-07-07
Sponsored by:
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Senior Analyst - Wireless Revenue

Atlanta, GA 30309

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