1+ months

Senior Analyst, CRM Insights

Atlanta, GA 30303
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\u003Cdiv data-field=\u0022Position_Description\u0022 class=\u0022Summary\u0022\u003E\u003Cstrong\u003EP\u003C/strong\u003E\u003Cstrong\u003EOSITION PURPOSE\u003C/strong\u003E\u003Cbr /\u003E\u003Cp class=\u0022x_x_x_xmsonormal\u0022\u003E\u003Cspan\u003EThe Senior Analyst, CRM Insights is responsible for leading enterprise level CRM measurement, reporting and insights. As the principle driver of our measurement strategy, this person works cross-functionally to coordinate efforts and ensure success. The Senior Analyst CRM will interpret and report on internal and external data, as well as present impactful and actionable findings to leadership and stakeholders. The Senior Analyst CRM will help implement a measurement framework across all CRM programs and channels that ensures we are managing to the right performance KPIs and are gaining a better understanding of our impact on customer behavior. The Senior Analyst will need to see through the vast amount of data we have at our disposal and identify signals in the noise to find conclusions. This person should be precise and pay great attention to detail, as they evaluate numbers, trends and come to conclusions based on findings. This person is responsible for leading other team or organizational members in education about measurement, best practices and education, while helping build a CRM insights practice. This practice includes standards for reporting, tracking implementation, as well as working closely with our data and technology team in maintaining the underlying reporting data infrastructure.\u003Cbr /\u003E \u003C/span\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EMeasurement and reporting of CRM overall, individual programs, and cross-channel initiatives\u003C/li\u003E\u003Cli\u003EStandardizing of tracking processes and reporting\u003C/li\u003E\u003Cli\u003ESupporting the development and automation of our reporting data infrastructure\u003C/li\u003E\u003Cli\u003EDiscovering innovative ways to enhance our intelligence by integrating new data and insights sources\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003EMAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES\u003C/strong\u003E\u003Cbr /\u003E\u003Cul\u003E\u003Cli\u003E15%-Develop and maintain editorial calendar \u0026 segmentation matrices (any and all required documentation)\u003C/li\u003E\u003Cli\u003E25%-Work with agency and creative PMs to ensure creative and strategy alignment and manage POs for vendor product services\u003C/li\u003E\u003Cli\u003E20%-Oversee execution and measure ROI of assigned CRM life cycle management programs\u003C/li\u003E\u003Cli\u003E10%-Tracks KPIs for measuring success against organizational objectives\u003C/li\u003E\u003Cli\u003E20%-Contribute to strategy development based on analytical results and competitive tracking of CRM programs\u003C/li\u003E\u003Cli\u003E10%-Manage execution of ad-hoc projects as needed\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003ENATURE AND SCOPE\u003Cbr /\u003E \u003C/strong\u003EPosition reports to Manager/Senior Manager CRM with dotted line reporting to Manager, Agile Marketing.\u003Cbr /\u003E \u003Cstrong\u003E\u003Cbr /\u003E \u003C/strong\u003E\u003Cstrong\u003EENVIRONMENTAL JOB REQUIREMENTS\u003Cbr /\u003E \u003C/strong\u003E\u003Cbr /\u003E \u003Cstrong\u003EEnvironment: \u003C/strong\u003E\u003Cbr /\u003E Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003ETravel: \u003C/strong\u003E\u003Cbr /\u003E Typically requires overnight travel less than 10% of the time.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EAdditional Environmental Job Requirements: \u003C/strong\u003E\u003C/div\u003E\u003Cdiv data-field=\u0022Postion_Requirement\u0022 class=\u0022Requirement\u0022\u003E\u003Cstrong\u003EMINIMUM QUALIFICATIONS\u003C/strong\u003E\u003Cbr /\u003E Must be eighteen years of age or older.\u003Cbr /\u003E Must be legally permitted to work in the United States.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EAdditional Minimum Qualifications:\u003C/strong\u003E\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EEducation Required:\u003C/strong\u003E\u003Cbr /\u003E The knowledge, skills and abilities typically acquired through the completion of a associate\u0027s degree program or equivalent degree in a field of study related to the job.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EYears of Relevant Work Experience: \u003C/strong\u003E2 years\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EPhysical Requirements:\u003C/strong\u003E\u003Cbr /\u003E Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EAdditional Qualifications:\u003C/strong\u003E\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EPreferred Qualifications:\u003C/strong\u003E\u003Cbr /\u003E\u003Cul type=\u0022disc\u0022\u003E\u003Cli\u003E\u003Cspan\u003EThe ability to manage multiple projects simultaneously\u003C/span\u003E\u003C/li\u003E\u003Cli\u003E\u003Cspan\u003EData analysis skills and SQL coding experience\u003C/span\u003E\u003C/li\u003E\u003Cli\u003E\u003Cspan\u003EAdobe Analytics (or other web analytics platform)\u003C/span\u003E\u003C/li\u003E\u003Cli\u003E\u003Cspan\u003ESuperlative excel skills including advanced functions\u003C/span\u003E\u003C/li\u003E\u003Cli\u003E\u003Cspan\u003EGeneral understanding of business and marketing strategies\u003C/span\u003E\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003EKnowledge, Skills, Abilities and Competencies:\u003Cbr /\u003E \u003C/strong\u003E\u003Cul\u003E\u003Cli\u003EThe ability to manage multiple projects simultaneously\u003C/li\u003E\u003Cli\u003EStrong analytically with demonstrated business planning skills.\u003C/li\u003E\u003Cli\u003EOutstanding written and verbal communication skills.\u003C/li\u003E\u003Cli\u003EPositive, upbeat, can-do, professional and responsible attitude.\u003C/li\u003E\u003Cli\u003EIndependent and self-directed, yet also team-oriented.\u003C/li\u003E\u003Cli\u003EInfluential, practiced in negotiating with others in ways that result in win-win outcomes.\u003C/li\u003E\u003C/ul\u003E\u003C/div\u003E
Posted: 2020-09-18 Expires: 2020-11-22
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Senior Analyst, CRM Insights

Home Depot
Atlanta, GA 30303

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