1+ months

Product Marketing Manager - CO 0005C

Newark, NJ
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Primary Location United States-New Jersey-Newark (NJ)

Who we seek:

Do you love marketing that drives customer engagement, business revenue growth and financial outcomes?

Do you want to work in a startup environment within a large, stable company? 

Are you ready to drive some of our companys key strategic initiatives for Prudential.com?

If so, we may have an exciting new opportunity for you at Prudential.

The Customer Office at Prudential is a team that merges the entrepreneurial spirit of a start-up with the stability of one of the world's most established financial services companies to deliver best in class experiences to our customers. Its an exciting and engaging environment with an agile mindset where team-members are encouraged to expand their skills, test creative boundaries, share new ideas, and, most importantly, have fun

The role:

Prudentials Customer Office is seeking a skilled, experienced Manager, Product Marketing to accelerate growth and lead engagement with existing Prudential direct-to-consumer customers.

In alignment with our Financial Wellness strategy, we are continuously evolving our Product Marketing strategy. Youll partner with a team of talented marketers, product managers, business unit managers and UX/UI experts to deliver best in class cross-channel engagement experiences to support direct response objectives for new customer acquisition, early engagement, loyalty, and cross-sell across our retail investment, insurance, and income/annuity products.

You will work to create and test cross-channel engagement experiences to deepen customer engagement and further the Prudential brand.  The Manager, Customer Engagement will be instrumental in driving the evolution and continuous optimization of Prudentials Customer engagement strategy in support of our customers financial wellness journey with a primary focus on offers, the web, account logged-in digital experience, and email channel.

The right candidate will be able to balance customer experience with achieving business outcomes.

We are looking for an experienced direct-to-consumer marketer with solid background on successful customer engagement strategies.  The ideal candidate would have experience in the Financial Services industry, as well as with marketing strategy, engagement channels (web, email, mobile/app, etc.), lead generation, customer acquisition (CAC), optimization (CRO), A/B testing, and a proven track record of innovation to drive engagement.


Develop and implement a customer engagement vision, strategy, and road map to drive new account leads and conversion, profitable behavior among existing customers, and cross-sell. 

  • Drive cutting-edge customer experiences and engagement strategies across channels: digital, direct mail, statements, etc.

  • Execute and implement customer engagement campaigns through entire lifecycle (strategy, creative, deployment and analytics) along with securing input and approval from primary stakeholders

  • Ongoing evaluation of campaign(s) success through data analysis and reporting

  • Develop test and learn engagement strategy to drive economic value for the business

  • Partner with technical and platforms teams to enable personalized experiences and deploy trigger-based-engagement strategies (primary focus on our logged-in digital experience and email)

  • Problem solving and ideation to continuously increase customer engagement. 

  • 5 years of experience in direct-to-consumer engagement/marketing.  Bachelors degree, MBA preferred

  • 3 years of experience in Financial Services, investments preferred

  • Direct response/performance marketing orientation with a track record of building and implementing exceptional marketing campaigns and sales results and conversion improvements

  • Proven experience in gathering and transforming business/customer needs into an actionable product marketing plan, and marketing plans into leads and sales forecasts, and creative briefs. 

  • Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team

  • Excellent organizational, written and oral communication skills and comfort and ease in presenting to senior executives

  • Excellent consultative skills and ability to form strong business relationships at all levels

  • Curious and innovative mindset that inspires those around them (regardless of level) to be creative and try new things

  • Familiarity with Maxymiser or other A/B and Multivariate testing platforms is a plus

  • Proficiency in Microsoft Office applications

@!*!Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
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Jobs Rated Reports for Marketing Manager

Posted: 2019-11-13 Expires: 2020-04-04

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Product Marketing Manager - CO 0005C

Newark, NJ

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