1+ months

Product Marketing Manager, Cisco IoT

Cisco Systems Inc.
San Jose, CA 95113
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What Youll Do

As a Product Marketing Manager in Cisco IoT you will be responsible for a core set of products and for developing the positioning and messaging that brings them to life. You'll craft customer-facing and sales-enabling content including websites, presentations, videos, collateral, whitepapers, etc. You will also provide timely buyer insights, and help identify market opportunities while analyzing trends and threats. Your performance will be measured by your ability to execute on growth-marketing strategies, and to work effectively with others including product management, engineering, sales, marketing, operations to achieve measurable results. If you are passionate about storytelling, marketing and content-creating in order to fuel the acquisition, engagement and retention of customers, this role is for you.


  • Be the authority on your products and its customers, competition and its industry verticals.
  • Develop compelling product positioning, messaging, and content. Help customers and partners more effectively evaluate and choose us.
  • Assist and drive the storyboarding of demos, training, collateral and other content the field needs to accelerate pipeline growth and shorten time-to-market.
  • Enable sales with knowledge and tools required to increase productivity and sales goals
  • Partner closely with product management and sales on GTM strategies, content creation, internal communications, and the launch of new development, releases, and updates.
  • Work in close collaboration with all of the marketing team as they help market the content you will build, help with demand generation, campaigns, and SEO.
  • Optimize and manage KPI`s to measure effectiveness of product marketing.

Who you are:

  • Difference Maker: 5+ years of experience in a B2B product marketing role that drove deeper engagement with target audiences, increased adoption and delivered bottom-line results.
  • Customer mindset: You are a quick study, committed to knowing your customers, markets, industries, and competition better than anyone else.
  • You have a proven track record for successfully interpreting data to promote products to drive business results.
  • Bonus points if you have networking experience and/or direct IoT experience and have worked with customers in verticals such as transportation, manufacturing, utilities, oil and gas, etc.
  • Messaging and story teller expert: You can craft a compelling narrative with an effective content strategy with solid writing skills.
  • Sales Enablement: The ability to grasp and translate technical capabilities into benefits, and transfer that knowledge to the sales team, partners and our customers, is essential. Under your guidance, cross-functional marketing and content teams will effectively communicate our product value propositions and deliver the sales tools that support the selling cycles for your products

Who You'll Work With

The Cisco IoT business group is a global leader in IoT. Our IoT software and hardware portfolio includes IoT gateways, industrial switching, routing & wireless solutions, edge and data management platforms, and more. We are positioned to accelerate IoT growth globally for ourselves, our partners and our customers.

Why Cisco

At Cisco, each person brings their unique talents to work as a team and make a difference.

Yes, our technology changes the way the world works, lives, plays and learns, but our edge comes from our people.

  • We connect everything people, process, data and things and we use those connections to change our world for the better.
  • We innovate everywhere - From launching a new era of networking that adapts, learns and protects, to building Cisco Services that accelerate businesses and business results. Our technology powers entertainment, retail, healthcare, education and more from Smart Cities to your everyday devices.
  • We benefit everyone - We do all of this while striving for a culture that empowers every person to be the difference, at work and in our communities.

Colorful hair? Dont care. Tattoos? Show off your ink. Like polka dots? Thats cool. Pop culture geek? Many of us are. Be you, with us! #WeAreCisco

Jobs Rated Reports for Marketing Manager

Posted: 2019-06-07 Expires: 2020-03-07

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Product Marketing Manager, Cisco IoT

Cisco Systems Inc.
San Jose, CA 95113
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