16 days old

Product Marketing Director -Intent Based Networking (IBN)

Cisco Systems Inc.
San Jose, CA 95113
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What You'll Do

The Director of Product Marketing for Cisco Intent-Based Networking (IBN) portfolio is responsible for driving an architectural and solution-driven product marketing practice focused on the Cisco IBN portfolio. This include our Access and WAN solutions (SD-Access, SD-WAN), our DNA software solutions for automation, security, and analytics, Location Analytics solutions with DNA Spaces along with all the key product families around access and campus switching, wireless, routing, and WAN product lines a $18B+ portfolio for Cisco. The leader will focus on developing Ciscos IBN story, the Go to Market (GTM) strategy and creating the marketing plan to drive global awareness and demand driving high growth in our business.

This role requires a strong passion for leadership, marketing impact and driving change. The Director of Product Marketing will work across marketing, engineering, and sales to excite and attract new and existing customers to prefer and purchase Cisco IBN products and services.

Key Responsibilities

  • Lead and develop strategic marketing plans, product, and solution messaging and positioning, leveraging a deep understanding of customers, decision-makers and buying center dynamics.
  • Define and develop compelling messaging, effective value propositions, use cases, and overall content targeting customers, decision-makers, and other audiences such as analysts, press, sellers, and partners. Be the master storyteller that catapults Cisco above the competition and firmly establishes Cisco as the an obvious leader in the industry.
  • Partner and collaborate with Engineering, Product Management and Sales leadership teams on high-level enterprise and company messages.
  • Participate in and drive global launches with the extended GTM ecosystem.
  • Drive the demand generation and GTM strategy for Cisco IBN products.
  • Develop and maintain a deep understanding of market dynamics, competitive landscape and go to market strategies in target markets and target audiences.
  • Drive seller enablement and marketing programs content related to new solutions in partnership with sales enablement teams.
  • Coordinate with the integrated marketing Campaign team efforts and jointly across the marketing teams in corporate and in the regions. Campaign responsibilities include but are not limited to identification of solution(s) to be promoted, market segmentation, and messaging for differentiation.

Complexity & Impact

  • This role will drive the product marketing strategy and GTM for Ciscos product and services portfolio in the Cisco IBN business.
  • In addition, the role will deliver the GTM messaging through direct and extended teams in the regions/geos. The global delivery will need close collaboration with the regional / geo leadership teams.
  • This is a fast-paced environment supporting a networking org that ranks one of the tops in the world.


  • Strong knowledge of and experience in leading product marketing in the Networking and Security industry.
  • Prior roles in a fast paced environment leading product marketing teams.
  • MBA preferred.
  • Technical background preferred.

Who You'll Work With

Our team works closely with the IBN Business Unit, sales, and GTM teams to bring new innovative technology to the market. What we develop impacts end-users directly, giving them the tools to be more confident, capable and secure as they pursue the benefits of digital transformation. You will have the opportunity to market the most holistic and effective networking product portfolio in the world and work with some of the industry's best engineers, threat researchers, product management teams, marketers and sellers.

Who You Are

You are a highly-skilled professional with a technical background (preferred), and an MBA (also preferred). You have led the charge in creating a compelling story around your product that is exciting and enticing to your customers. Aside from being a master storyteller, you are passionate about marketing, and developing your team to achieve business results. You interact with all levels of the business easily and can influence across the board.

Why Cisco

At Cisco, each person brings their unique talents to work as a team and make a difference. Yes, our technology changes the way the world works, lives, plays and learns, but our edge comes from our people.

  • We connect everything people, process, data, and things and we use those connections to change our world for the better.
  • We innovate everywhere - From launching a new era of networking that adapts, learns and protects, to building Cisco Services that accelerate businesses and business results. Our technology powers entertainment, retail, healthcare, education and more from Smart Cities to your everyday devices.
  • We benefit everyone - We do all of this while striving for a culture that empowers every person to be the difference, at work and in our communities.

Colorful hair? Dont care. Tattoos? Show off your ink. Like polka dots? Thats cool. Pop culture geek? Many of us are. Be you, with us! #WeAreCisco

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Posted: 2020-03-18 Expires: 2020-04-18

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Product Marketing Director -Intent Based Networking (IBN)

Cisco Systems Inc.
San Jose, CA 95113
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