1+ months

Product Manager/ Sr. Product Manager Consumer Healthcare

Pfizer
Bangkok
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**Job Responsibilities :**



+ Define and formulate marketing mix and core strategies for the assigned priority products in a product-marketing plan on an annual basis to achieve company objective

+ Set up and propose the Annual Marketing Plan/Budget/Action Plan/Promotional/Activity Plan/Advertising development for the assigned products, and submits the direct supervisorfor approval.

+ Take a lead in executing and monitoring product and packaging development, advertising, marketing programs, marketing activities, sales promotion materials according to approved programs and budget.

+ Control all advertising and sales promotion expenses of assigned products in line with approved budget.

+ Monitor market trends, competitors' marketing activities of assigned products and recommends appropriate strategies as situation warrants.

+ Develop new business opportunities with new clients, existing clients, existing product development, and new product opportunities.

+ Maintain close contact with key customers, medical opinion leaders and associations, develop them to become partners of product management.

+ Undertake qualitative/quantitative market research studies on a market segment, product or issue.

+ Conduct the training of product knowledge to sales staff.

+ Ensures all marketing activities of assigned products comply with legal, corporate and ethical standards.



**Qualifications :**



+ Experiences in consumer healthcare business, having experience in mass media advertising is a plus

+ Experiences in digital marketing and preferably also in e-commerce

+ Exposures in OTC/ Drugstore business so to have a good understanding of our core business

+ Experiences in preparing strategic plan, marketing plan

+ Working in a multinational company would be an advantage

+ Possess strong analytical skill

+ High English proficiency



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Posted: 2019-09-30 Expires: 2020-08-06
Sponsored by:
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Product Manager/ Sr. Product Manager Consumer Healthcare

Pfizer
Bangkok

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