14 days old

Principal SEO Product Manager

Cox Automotive
Burlington, VT 05401
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*Primary Location: *1 Howard Street, Burlington, VT, USA
*Division: *Cox Automotive
*Job Level: *Individual Contributor
*Travel: *Yes, 5 % of the Time
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *215828
*This position is remote/work from home. You need to reside within the Central or Eastern Time Zones and able to work overlapping times with the teams in Burlington, VT. *


The Cox Automotive Principal SEO Product Manager will report to the Sr. Manager of SEO and is responsible for providing consultation and expert advice to teams both within Cox Automotive (Primarily Dealer.com etc.) and to some extent on the client/partner side regarding organic search (SEO). This role is involved in discussions, recommendations and decisions regarding short and long-term business objectives that can affect Coxs online marketing strategies and the intersection with offline marketing strategies.


This position exercises discretion and independent judgement with respect to recommendations and action plans that demonstrate support for successful working relationships, the fulfillment of contractual agreements, and the timely and thorough handling of complaints and escalated issues. This role performs much of their work on cross-brand accounts or segments of our base that have been identified as key accounts, though support of non-key/non-VIP accounts is expected during peak times in conjunction with the rest of the SEO team.


Will execute end-to-end organic search plans on assigned accounts and/or coordinates with their Sr. Manager of SEO the delegation to other team members; identifies opportunities to maximize return on investment (ROI) for multiple brands which are in line with established key performance indicators and global metrics; is a primary resource for others requiring basic to advanced level knowledge of SEO services and features, and will have frequent interactions with other departments within Cox Automotive.


In addition to the above, this role is expected to serve as a mentor to other analysts and members of other departments (as appropriate) using influence and informal leadership. This position has a high degree of knowledge related to the SEO teams use of Cox Automotive systems and tools and takes the initiative to assess the impact of new products, search engine algorithm changes and subsequent releases on SEO best practices and procedures.


This position is the primary back-up in planned or unplanned absences of the Sr. Manager of SEO and potentially other analysts depending on the priority of work to be performed and extent of absence. This position should display the utmost quality, confidence, and effectiveness when handling difficult situations, by providing exceptional customer service and maintaining a high degree of professional integrity within all departments and levels of the organization.


*Responsibilities: *




* Leverage industry-leading SEO knowledge to drive Product Strategy

* Drive new strategy and incremental SEO services offerings

* Strong Client facing individual for discussions regarding platform capabilities and limitations





* Own DDC SEO Platform capabilities and determine annual/quarterly roadmaps

* Leverage cutting edge SEO ideology for continuous platform evaluation for platform-level enhancements beneficial for SEO, including but not limited to:


* Structured data platform implementation (schema.org)

* Site speed

* On-page SEO element capabilities

* Sitemap handling

* AMP

* SEO Research Tool








* Determine how to measure platform SEO success in terms of KPIs

* Listings strategy





Qualifications:

* 7+ years SEO experience - Expert level experience working directly with SEO campaign management is required

* 5+ years of experience in Product Management

* 5+ years of enterprise experience

* 5+ years of experience working with c suite executives/clients with consistent track record of effective participation in direct client-facing events.

* Local SEO experience managing GMB listings strategy

* Analytics expertise required

* SaaS (software as a service) experience preferred

* Automotive experience preferred

* Expert knowledge of web-based applications and common Internet protocols and conventions (web browsers, email, HTTP, FTP). Expert knowledge of web display languages (i.e., HTML, CSS) and Microsoft Office applications (i.e., Word, Excel) is also required. Deep knowledge of web development techniques and technologies as well as databases is mandatory (e.g., XML, JavaScript, Velocity, MySQL)



Who We Are
*About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, [visit our benefits page](http://jobs.coxenterprises.com/life-at-cox/benefits/).
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accomodations when requested by a qualified applicant or employee with disability, unless such accomodation would cause an undue harship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
Posted: 2021-07-21 Expires: 2021-09-04
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Principal SEO Product Manager

Cox Automotive
Burlington, VT 05401

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