21 days old

Principal-Advanced Analytics (DIRECTV)

El Segundo, CA 90245
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At AT&T, were connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling communication and entertainment experiences to millions of customers worldwide. As part of our team, your next big idea could be our newest innovation. Heres your opportunity to combine your passions for entertainment, media and technology to transform our company and your career.


Principal Advanced Analytics uses mastery skills in the use of predictive modeling, multivariate analysis, clustering/segmentation analysis, data mining, test and control experimentation, trend analysis and other statistical or data analysis techniques to analyze large data files from both internal and external sources to explain or predict behavior and or solve a variety of business problems. This role is crucial to the development of useful models for media spend and performance as noted above.


Principle Responsibilities Include:


**Gathers, analyzes, and interprets a wide variety of data to make predictions on future outcomes or identify differences in relationships amount sources of information 45%**


Crucially, these predictions span not only volume predictions for sales based on a host of variables and media spend levels, but also the efficiency of specific tactics and holistic efficiency given a host of tactics. These predictions are essential to our understanding of performance marketing. These predictions are also essential to harnessing our cost structure going forward.


**Builds predictive models using data, tests the model on results outside of the sample size and verifies the model in the real world - 30%**


From a methodology perspective, this involves a constant test and learn approach to the efficiency of media as well as top down modeling that articulates the relative contribution of media to overall sales outcomes by channel.


**Advises business partners with regards to patterns and relationships in data to recommend business direction or outcomes 25%**


Specifically, this position will advise our AVP of marketing on the ideal deployment of media spend and the efficient outcome of performance marketing efforts. This position will also advise the working teams within marketing at a functional level to deliver on volume commitments at optimal efficiency.


**Experience & Education Requirements**


Education: Preferred advanced college degree in Statistics, Mathematics and or Computer Science or Ph.D. in related fields; Data Analytics, Machine Learning, or Business Analyst nanodegree; or related expertise.


Experience: Typically possesses strong understanding of internal business segment or stakeholders and strong presentation skills. Typically requires 8-10 years related experience in advanced analytics, big data, relational database structures, research methods, sampling techniques, and system testing.


**Competencies**


**Business/Functional**


+ Programming

+ Business Acumen

+ Data Analytics

+ Data Architecture

+ Data Movement Tools

+ Data Science

+ Graphic Visualization

+ Informatics/Information Science

+ Statistics & Actuarial Modelling


Ready to join our team? Apply today!


AT&T and TPG signed an agreement to form a new entity, DIRECTV, which will own and operate AT&Ts U.S. video unit consisting of DIRECTV (consumer and business satellite services), AT&T TV and U-verse TV (excluding U-verse network assets). **_When the transaction closes, the job you are applying for will become part of the New DIRECTV_** **.** Transaction is expected to close in the second half of 2021. Until closing, this role will be a part of AT&Ts U.S. video unit. For more information, please click here (https://about.att.com/story/2021/video.html) .
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.
Posted: 2021-07-03 Expires: 2021-08-02
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Principal-Advanced Analytics (DIRECTV)

AT&T
El Segundo, CA 90245

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