12 days old

PFNA IT Marketing Technology Lead

Plano, TX 75074
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Auto req ID: 221901BR

Job Description

The PepsiCo Foods North America (PFNA) IT Marketing Technology Lead will act as a strategic partner to the PFNA CMO team, define the mar-tech systems and capabilities roadmap, and coordinate and deliver best-in-class mar-tech solutions in support of the Marketing function.

This position will apply a deep knowledge of best-in-class marketing technologies to support several strategic projects, including consumer facing branding/marketing sites, insights generation from a variety of consumer and customer data sources, marketing automation, campaign management and effectiveness measurements, etc. This position will deliver on the technology roadmap that supports the marketing objectives using an Agile framework.

Key Accountabilities & Responsibilities

  • Drive demand shaping and execution of IT projects and programs to enhance and sustain PFNA Marketing (via MarTech/Digital capabilities).
  • Prepare, execute and manage annual operating plan and budget for Marketing by coordinating with IT Finance, Strategy and Transformation, and key business stakeholders.
  • Partner with senior business leaders to understand strategic challenges, define technology solutions to address and communicate status.
  • Communicate service level agreements with IT partners and agencies and ensure that they are met to the satisfaction of the business end users.
  • Closely monitor innovative technologies to ensure awareness of new technology trends to deveop Best-in- Class products to achieve Marketings tactical and strategic goals.
  • Align with the overall global IT strategy, platforms, and embrace new ways of working with Agile and DevSecOps.




  • Bachelors degree in a related field.
  • 8 years of professional experience including business relationship management and/or consulting experience.
  • Demonstrated business analysis and consultancy skills, evidenced through requirements gathering, business modelling, and structured communications to drive processes and product development forward.
  • Knowledge of industry-leading MarTech capabilities and technologies supporting the Marketing area such as Consumer data and Insights, Social Listening, DMP, Audience analysis/segmentation, Campaign management, Programmatic Marketing & automation, DSP, Display/Video/Social/Mobile Digital Marketing, SEO, etc.
  • Proven systems thinking and problem-solving skills applied to technology to properly lead demand shaping and navigate complex IT and business system landscapes.
  • Knowledge and experience of DevSecOps execution is a plus.
  • Demonstrated organizational and project management skills required.
  • Excellent communicator and facilitator. Dynamic, energetic and self-motivated with strong interpersonal, persuasion, negotiation and facilitation skills with people of various levels, backgrounds and personalities.

Relocation Eligible: Not Applicable
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","street_address":"United States - TX - Plano - 7701 Legacy Dr - 75024-4002","city":"Plano","state":"Texas
Posted: 2020-11-20 Expires: 2020-12-21

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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PFNA IT Marketing Technology Lead

PepsiCo Inc.
Plano, TX 75074

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