28 days old

Paid Search Lead - Telecommute - 934462

Minnetonka, MN 55345 Work Remotely
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  • Job Code
    934462

Careers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)

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This role will be responsible for leading the paid search channel for the Government Programs Brand and Growth team. The candidate will be working closely with the Paid Digital Media Director and our agency partners. Therolewill own SEM performance for one of the countrys largest and most complex paid search programs - maximizing lead volumes within stringent cost per acquisition thresholds. They will be a paid search subject matter expert having spent the majority of their careers running world-class paid search programs either on agency or client side, both as an individual contributor and whilst leading and developing a team of search experts. Applicants must be in-platform experts skilled in advanced bid and campaign optimization working at the leading edge of all things paid search - well versed at developing and working within a real-time data environment.

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Youll enjoy the flexibility to telecommute* from anywhere within United States as you take on some tough challenges.

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Primary Responsibilities:

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  • Full responsibility for planning, budgeting, forecasting, and executing paid search across the Government Programs Growth team
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  • Responsible for strategic direction and driving of on-going optimization and testing roadmaps
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  • Working closely with agency and internal leads to ensure programs hit investment goals whilst being on or exceeding targets
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  • Apply advanced audience techniques to leverage 1st, 2nd and 3rd party data across the channel
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  • Deliver timely and substantive reporting and insight, following through to action and optimization
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  • Explore and identify relevant new opportunities for paid search growth; tools, platforms, search engine features
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Youll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

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Required Qualifications:

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  • 7+ years of experience in working in a core paid search discipline
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  • 3+ years of managing a high-performing team of search experts
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  • Expert experience across bid management platforms: Search Ads 360
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  • Experience in presenting the results of channel to senior leadership
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  • Expert knowledge in PowerPoint and Excel
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Preferred Qualifications:

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  • Experience either client or agency side in financial services, insurance, or technology
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  • Experience with Adobe Analytics
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Careers with UnitedHealthcare. Let's talk about opportunity. Start with a Fortune 5 organization that's serving more than 85 million people already and building the industry's singular reputation for bold ideas and impeccable execution. Now, add your energy, your passion for excellence, your near-obsession with driving change for the better. Get the picture? UnitedHealthcare is serving employers and individuals, states and communities, military families and veterans where ever they're found across the globe. We bring them the resources of an industry leader and a commitment to improve their lives that's second to none. This is no small opportunity. It's where you can do your life's best work.(sm)

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Colorado Residents Only: The salary range for Colorado residents is $94,500 to $171,700. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, youll find a far-reaching choice of benefits and incentives.

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*All Telecommuters will be required to adhere to UnitedHealth Groups Telecommuter Policy.

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Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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Job Keywords: Paid Search Lead, Telecommute, Telecommuting, Telecommuter, Work From Home, Work At Home, Remote, WAH

Posted: 2021-07-01 Expires: 2021-08-01

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

Sponsored by:
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Paid Search Lead - Telecommute - 934462

UnitedHealth Group
Minnetonka, MN 55345

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