1+ months

Next Gen DTC Web3 Assoc Manager

Purchase, NY 10577
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Overview The Strategy and Transformation function plays a critical role in accelerating PepsiCos sustainable growth by driving strategic choices and delivering breakthrough capabilities for some of the most challenging issues facing the company. We generate fresh and disruptive ideas to support top-line and bottom-line growth and drive the organization to make resource allocation decisions to build competitive advantages that maximize value for PepsiCo and deliver customer and consumer experiences through disruptive innovations including value chain modernization and digital transformation. Joining PepsiCos global Strategy & Transformation function will enable you to experience the breadth and depth of PepsiCos global portfolio and build a deep understanding of both the business and the industry. Whether you decide to remain in Strategy and Transformation or pursue a leadership position in another function, the experience provides incredible possibilities for a dynamic career at PepsiCo. The Global Direct-to-Consumer (DTC) team This is an exciting, new group designed to help PepsiCo realize its next phase of growth to sustain 5%+ growth forever by helping PepsiCo become more consumer-centric and bring the direct-to-consumer approach to the forefront within PepsiCo. The groups charter is to create value through current and next generation platforms (enabled by Web 2.0/3.0/Metaverse) and sits within the global Strategy and Transformation team. These platforms will deliver meaningful consumer experiences through direct consumer engagement and activation in a connected direct-to-consumer network, which will operate by connecting resources across PepsiCo, leveraging external/industry knowledge and expertise, and building partnerships to create unique, advantaged platforms for PepsiCo. The objective of this group is to grow consumer lifetime value (CLV) across the entire portfolio through direct consumer engagement to build 1:1 consumer relationships via differentiated consumer value exchange/value propositions through the deployment of a direct-to-consumer network enabled by direct-to-consumer digital products powered by an intelligent consumer data platform building the necessary capabilities and culture to evolve from product and costumer centricity to also becoming consumer centric The group is responsible for defining, designing, building, and maintaining the infrastructure, which encompasses the entire network architecture, as well as identifying meaningful territories to create valued consumer experiences, creating compelling direct-to-consumer engagement and activation models that are designed for direct-to-consumer ecosystems of the future, such as next-gen online and emerging virtual/augmented reality. The group will work closely with partners both internally and externally to build the new capabilities required for us to operate effectively and win in the direct-to-consumer environment. We will explore potential synergies with new concepts and technologies like advanced mobile commerce platforms, NFTs (digital content), tokens (cryptocurrency), virtual communities, virtual co-creation/invention models, AI, omni-channel supply chain capabilities, etc. The group will build new direct-to-consumer business as well as connect our existing D2C business through building common platforms for areas like capturing and enriching consumer data to expand consumer lifetime value by providing more comprehensive, valuable insights, and building necessary direct-to-consumer value chain components and tools. The group will also become a central place for the D2C organization across the enterprise to connect and create an active community based on learning and knowledge sharing, generating new ideas (crowd sourcing), and improving existing efforts. Responsibilities Execute Web3 initiatives, breakthroughs and opportunities estabilishing PEP as a leader in this space Execute and own 1-2 initial pilot /proof of concepts spanning across critical business opportunities for PepsiCo and ensure awareness and consultary support on future efforts tracking to KPIs and developing thoughtful post-campaign assessments Initial pilots scoped between $100-$800K Lead the on-going and day-to-day project management of specific geographical/sector based initiative including relationship with Vayner3 and additional agency and partner resources Future on-going efforts predicted to provide upwards of $10MM+ in incremental revenue annually Collaborate with Director, Sr Director, and V3 and EY on Global Web3 playbook development, internal education and strategic support Team accountabiles Work in a highly collaborative & cross-functional environment, including NA/Global counterparts on commercial and communication initiatives. Manage and influence marketing leads, legal, IT, and PR to remove obstacles for PEP brands Support building/sharing out monthly/quarterly learnings with STL (Global CMOs, Insights and S&T LTs ) Ensure NDA and SOWs are in place and is accessible to key constitutes Amplify team achievements by submissions to internal PEP/ external awards (BAM, Bevvies, Digiday, Smarties, ANA, Genious, etc.) Qualifications 5+ years in a marketing role, 2+ years in CPG company preferred Extensive digital experience Preferably understanding of Web 3.0/metaverse, changes to consumer landscape and journey 3+ years extensive digital experience (understanding of workings with social platforms + data requirements) Disruptive thinker and innovator. Ideal candidate continually challenges the conventional practises + status quo bringing in new agencies, an outside-in POV + consumer centricity Comfortable in highly ambiguous, new space Creative, Highly innovative, intellectually curious, and a self-starter Should be analytical and a decisive thought leader with excellent managerial skills Have a strategic mindset Agile with outstanding project management skills Clear communicator, who can deliver insights in an engaging, fresh, and impactful manner ability to manage up Experience partnering with multiple business functions and managing cross functional teams towards shared goals Minimum Bachelors Degree; Advanced Degree preferred A solution-oriented individual with a strong measurement backbone A team player, who thrives on working collaboratively in a highly matrixed environment Strategic thinking and creative problem solving Strong consumer advocate and ability to influence decisions Excellent project management skills Strong initiative and results orientation COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law Compensation and Benefits: The expected compensation range for this position is between $81,000- $135,000 Location, confirmed job-related skills and experience will be considered in setting actual Compensation Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan","location_name":"NY-Purchase-700-HDQ-NY211","street_address":"700 Anderson Hill Rd","city":"Purchase","state":"New York
Posted: 2022-12-15 Expires: 2023-03-24

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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Next Gen DTC Web3 Assoc Manager

PepsiCo Inc.
Purchase, NY 10577

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