1+ months

Marketing Programs Manager - Webcasts

Cisco Systems Inc.
Offsite, RTP
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Remote- Can be located anywhere in the United States

Who You Are:


The Marketing Programs Manager is a dynamic role for a creative, results driven B2B marketer. The Marketing Manager will support the creation of powerful, demand generating webcast programs, and deliver our message in new and exciting ways using modern B2B tech marketing tactics. This person will own our global webcast strategy and work cross functionality with many teams within Cisco. 


What Youll Do:  

       Support Cisco Secure marketing efforts; build and execute an integrated marketing plan in alignment with sales and business priorities. 

       Support marketing managers in campaign objectives.  

       Develop and execute measurable webcasts, customer coffee hours, and live demos that drive pipeline across Americas, EMEA and APAC regions.  

       Create strong promotional materials that resonate with our audience and drive registrants, attendees, and on-demand consumption.  

       Collaborate with subject matter experts within the company to develop highly engaging content to plug into webcast invitations and nurture streams. 

       Experience writing customer-facing content that is on-brand, relevant, and tailored to the customer experience. 

       Understand where IT professionals are getting their information today and build partnerships and sponsorship opportunities to capture new leads into our database. 

       Educate our target audience about the value of Ciscos security offerings. 

       Strong analytical skills and ability to use data to understand marketing program performance and determine improvements. 


Minimum Qualifications: 

       Bachelors degree in marketing or Communications or another related field 

       3-4 years experience in strategic communications or marketing 

       B2B Demand Generation experience 

       Excellent verbal and written communication skills 

       Strong work ethic with a high degree of accuracy and creativity, and a keen eye for detail and follow-through. 

       Project management ability. 

       Strong results in a high-growth, dynamic, face paced environment. 

       Experience with Eloqua, SFDC and Tableau is a plus. 

       Great can-do attitude. 

Why Cisco 

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.  
We embrace digital, and help our customers implement change in their digital businesses. Some may think were old (36 years strong) and only about hardware, but were also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns, and protects. No other company can do what we do you cant put us in a box!
But Digital Transformation is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)
Day to day, we focus on the give and take. We give our best, give our egos a break, and give ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take differences to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.
So, you have colorful hair? Dont care. Tattoos? Show off your ink. Like polka dots? Thats cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! 


Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. 

Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records. 

Posted: 2021-09-20 Expires: 2021-11-08
Sponsored by:
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Marketing Programs Manager - Webcasts

Cisco Systems Inc.
Offsite, RTP
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