1+ months

Marketing Manager

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Role Description

PCH is a leading global consumer healthcare company with #1/leading brands in several categories, including Centrum (#1 multivitamin), Caltrate (#1 calcium supplement) and Advil (#1 OTC pain reliever). Taiwan is a leading market for PCH. Centrum, Caltrate and Stresstabs are each the #1 brand in their respective categories in Taiwan.


Deliver target sales, profit and market share performance for assigned products

+ Formulate annual marketing plan and communication strategies in line with marketing manager

+ Work with Regional and Global Franchise Team to deliver communication projects

+ Execute efficiently annual marketing activities and monitor effectiveness of the activities to ensure achievement of brand objectives

+ Control marketing expenses within budget and monitors the level of contributions of his/her assigned products

+ In alliance with internal cross-functional teams to develop plans and activities to deliver brand business objectives, which include:

+ Product launch or promotion plan

+ Sales volume and revenue objectives by product

+ Customer coverage

+ Prepare monthly and ad-hoc analysis, reports, presentation and plans

+ Support trade marketing team to formulate annual trade marketing plan

+ Support trade marketing team in formulating and implementing new product or special promotion SKU in distribution coverage and account promotion plans

+ Assist consumer hotline and factory site to provide necessary support when facing consumer inquiriesFacilitate optimal capitalization on short-term to mid-term brand business growth opportunities.

+ Formulate 3~5 year brand management and line extension plan

+ Formulate channel opportunities for brandFacilitate operations of other functional division by providing required information and support

+ Forecast market demand on regular basis to facilitate adequate product supply

+ Update brand strategies and activities to internal cross-functional teams

+ Input on information to other functional divisions as requiredKeep updating on market dynamics so as to facilitate optimally commercialize growth potential of the assigned brands

+ Conduct field visit on a regular basis to ensure understanding of product and competitor performances

+ Monitor on a regular basis the following through both primary and secondary data collection

+ Brand performance

+ Consumers' A&U and their needs

+ Market dynamics (size, trend and competition)

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

Jobs Rated Reports for Marketing Manager

Posted: 2020-02-03 Expires: 2020-05-04
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