28 days old

Marketing Data Analyst II, MMM or MTA required - Remote Work Eligible

Edward D. Jones & Co., L.P (HO)
St Louis, MO 63103 Work Remotely
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At Edward Jones, we help clients achieve their serious, long-term financial goals by understanding their needs and implementing tailored solutions. To ensure a personal client experience, we have located our 14,000+ branch offices where our more than 7 million clients live and work.

A typical branch office has one financial advisor who meets with clients face-to-face and one branch office administrator who enhances the team's ability to build deep relationships with clients. Headquarters associates in St. Louis and Tempe provide support and expertise to help U.S. and Canada branch teams deliver an ideal client experience. Edward Jones currently has more branch offices than any other financial services firm, and we continue to grow to meet the needs of long-term individual investors.
The Client Strategies Group (CSG) at Edward Jones is focused on developing a profound understanding of prospective and current clients needs, in order to create an unparalleled experience. Leveraging these critical insights, we implement tailored solutions and enhance our products in ways that enable clients to achieve their financial goals.

From branding and communication to the actual stocks, bonds and mutual funds offered, your work will have a significant impact not only within the CSG division but firm-wide. Working in this collaborative and fast-paced environment, you will be challenged to bring fresh perspectives that allow us to continually exceed client expectations in an ever-evolving landscape.

As a Marketing Data Analyst, you'll have the opportunity to bring to life Client Insight that supports defining and enabling the future state Edward Jones Client Experience. This position plays a critical role in ensuring we are spending our media and marketing dollars in the most effective way to attract new clients to Edward Jones. You'll work with leaders across Marketing and our agencies to champion how data and insight can improve the effectiveness of our media spend, operationalize KPI's and support the definition of the prospect to client experience. You will monitor the competitive landscape to develop best practices in marketing measurement.

We are seeking someone with at least 5 years of experience with Marketing and Customer Analytics. The ideal candidate will have mix modeling and/or multi touch attribution (MMM/MTA) experience.

*Key Areas of Focus*

* Own and lead analyses using data, insights and measurement to influence and support performance marketing strategy and align with overall business goals.

* Support the development of innovative solutions to measure performance, such as attribution, marketing mix modeling, incrementality and ROI

* Collaborate with stakeholders in the media and agency teams to define and operationalize KPI's and analytics, leading to optimized media spend and funnels

* Monitor competitive landscape and industry standards to rapidly integrate best practices in performance marketing measurement.

*Analysis & Insights Development *

* Perform analysis to transform data into actionable insights, inform decision-making and make recommendations for improving / optimizing integrated marketing campaigns and programs toward stated goals

* Develop and implement measurement strategies for short and long-term pilots, national and local programs and omni-channel campaigns to measure and improve campaign/program performance

* Design, create and deliver custom management-level reports and visualizations for integrated marketing campaigns and programs to measure results, communicate trends and demonstrate business outcomes

* Develop and manage business relationships with marketing strategists, project team members and leaders

* Lead the development and ongoing monitoring of campaign benchmarks, goals and KPIs with project teams to drive accountability for specific, measurable results

* Lead large-scale analytics projects and provide peer review for junior analysts

* Proactively identify new business or marketing opportunities with moderate to broad impact and visibility, propose solutions to relevant parties and drive implementation of solutions with support from leader

*Data, Tools & Management *

* Extract and analyze big data from structured and unstructured databases or marketing channels for marketing research, user identification, campaign targeting and optimization and performance reporting using various technologies and languages

* Lead IT enhancements related to data infrastructure, including data requirements, functional requirements, design, testing, implementation and verification

* Provide consultation and data requirements for new channels, campaigns, vendors, agencies and internal applications in alignment with marketing's data governance standards

* Proactively identify opportunities to improve data infrastructure, technology or methodology

* Provide functional and technical subject matter expertise to marketing stakeholders


*Qualifications*
* *5+ years of experience with marketing and customer analytics*
* *MUST HAVE experience with mix modeling and/or multi touch attribution (MMM, MTA) and marketing ROI*
* *Experience with analysis, measurement, reporting, benchmarking and goal setting for marketing channels and omni-channel campaigns, such as website, mobile app, display advertising, paid search, SEO, direct marketing, social media, email, native advertising, video*
* *Experience with A/B and multivariate testing and improving performance through optimizations*
* Bachelor's degree in a business discipline such as accounting, finance, statistics, economics, data science, analytics, marketing, computer science (or relevant work experience), MBA preferred
* Experience working in financial services or ad agency a plus

*Other Technical Skills required: *
* Proficiency with advanced Excel formulas, tables, charts, pivot tables, macros, VBA
* Experience with data mining, extraction, manipulation
* Experience with database tools such as SQL Developer, Hue and query languages (SQL, Pig, Hive, etc.)
* Experience with web analytics and optimization tools such as Google Analytics, Tag Manager, Optimize
* Familiarity with structured and unstructured databases including EDW, Hadoop
* Familiarity with data visualization and BI tools, such as Tableau, Microstrategy
*Knowledge & Abilities*
* Ability to clearly communicate complex analytical information to non-technical audiences, including senior leadership
* Ability to work effectively in a complex and maturing data environment
* Ability to manage multiple projects with varying scope and deadlines
* Energetic, self-motivated and proactive with high degree of creative problem solving and systems thinking
* Organized and detail oriented
* Strong interpersonal, written and verbal communication skills
* Works effectively both independently and in a collaborative team environment


* FORTUNE 2020 Edward Jones was named No. 7 on the 2020 FORTUNE 100 Best Companies to Work For list.
* From FORTUNE 2020 FORTUNE Media IP Limited. All rights reserved. Used under license. FORTUNE and FORTUNE 100 Best Companies to Work For are registered trademarks of Fortune Media IP Limited and are used under license. FORTUNE and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Edward Jones Investments.

* Edward Jones Ranked No. 6 of the 100 best workplaces for millennials by Great Place to Work and FORTUNE Magazine.
* 2020 Corporate Equality Index Edward Jones joins the ranks of 680 major U.S businesses that received top marks in the HRC Foundations 18th Annual Scorecard on LBGTQ Workplace Equality
* Edward Jones named a top company for training, ranking No. 25 on Training magazine's 2020 Training Top 125 list the highest ranking among the financial-services industry!
* Financial services firm Edward Jones has been named one of the 2019 Best Workplaces for Parents by Great Place to Work and FORTUNE magazine. The firm ranked No. 5 on the list of 50 companies, up two spots from last year.
* The Best Workplaces for Parents list is one of a series of rankings by Great Place to Work and FORTUNE based on employee feedback from Great Place to Work-Certified organizations. Edward Jones ranked No. 7 on the FORTUNE 100 Best Companies to Work for in 2019 list, the firms 20th appearance on the list. The firm also was ranked the No. 1 Best Workplace in Financial Services & Insurance and the No. 6 Best Workplace for Millennials by Great Place to Work and FORTUNE.


Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.
At Edward Jones, we value and respect our associates and their contributions, and we recognize individual efforts through a rewards program that promotes a long-term career, financial security and well-being. Visit our career site to learn more about our total compensation approach, which in addition to base salary, typically includes benefits, bonuses and profit sharing. The salary range for this role is based on national data and actual pay is based on skills, experience, education, and other relevant factors for a potential new associate.
Posted: 2021-05-21 Expires: 2021-07-19
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Marketing Data Analyst II, MMM or MTA required - Remote Work Eligible

Edward D. Jones & Co., L.P (HO)
St Louis, MO 63103

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