1+ months

Marketing & Communications Intern - Minnetonka or Eden Prairie, MN

Eden Prairie, MN 55344
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  • Job Code
    888080

Internships at UnitedHealth Group. If you want an intern experience that will dramatically shape your career, consider a company that's dramatically shaping our entire health care system. UnitedHealth Group internship opportunities will provide a hands-on view of a rapidly evolving, incredibly challenging marketplace of ideas, products and services. You'll work side by side with some of the smartest people in the business on assignments that matter. So here we are. You have a lot to learn. We have a lot to do.  It's the perfect storm. And even better? Join us and you may end up staying for a career in which you can do your life's best work.(sm)

  

**This full-time internship position will be available Summer 2021**

 

Responsibilities may include, but are not limited to:

 
Brand:
  • Help develop marketing, brand campaign and content plans
  • Support messaging and project execution related to brand initiatives
  • Support the development and execution of client briefings

Digital:

  • Provide web graphic design and user experience oversight on key digital projects
  • Design and execute email / social / web marketing communications campaigns
  • Conduct marketing analysis and data visualization
  • Conduct cost benefit analysis and ROI model development
Product:
  • Help refine messaging and positioning to effectively communicate value propositioning, strengths and market differentiation
  • Assist with marketing collateral development and website representation
Customer Segment:
  • Help define and subdivide a specific market into clearly identifiable segments having similar needs, wants, or demand characteristics
  • Aid in the design of a marketing mix that precisely matches the expectations of customers in the targeted segment
  • Supporting our internal client management and business development teams with large customers, prospects, consultants and business groups
  • Work closely with internal teams as well as external vendors on planning and execution of consumer marketing initiatives

Market Research and Competitive Intelligence:

  • Research industry and competitive trends and data to inform product and marketing strategies
  • Conduct secondary research and competitive intelligence analysis
  • Conduct SWOT analysis (strengths, weakness, opportunities and threats) by means of researching industry trends, gathering competitive intelligence, and leveraging internal and external sources to inform go-to-market plans/ strategies
Experience:
  • Create comprehensive journey maps outlining things such as end to end member experiences and business processes

 


You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.


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Posted: 2020-09-17 Expires: 2020-11-19

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

Sponsored by:
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Marketing & Communications Intern - Minnetonka or Eden Prairie, MN

UnitedHealth Group
Eden Prairie, MN 55344

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