1+ months

Marketing Campaign Technologist

Roseland, NJ 07068
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Position Title: Marketing Campaign Technologist

 

Position Summary:

 

This position requires someone who possesses extensive hands-on experience partnering with various internal stakeholders across multiple functional teams to provide sound technical consultation, followed by developing, testing, launching, monitoring, and optimizing a wide range of personalized omnichannel and lifecycle-centric sales, marketing, nurture campaigns and journeys leveraging a highly diversified marketing technology stack.

 

Given this position will be accomplished predominantly from a work-from-home setting, the candidate must carry out their duties and responsibilities in a professional setting within the confines of all U.S. time zones, have reliable broadband Internet connectivity, possess strong communication skills (written and verbal), collaborate well with others on a technical and business level, and possess strong organizational, time management, and task prioritization skills, all of which are deemed critical to meeting or exceeding project timelines, goals, and objectives in a complex, fast-paced, dynamic, ever-changing, results-driven environment.

 

Essential Responsibilities:

 

  • Partner regularly with key stakeholders across multiple functional teams and roles -- some of whom have had little or no experience with or exposure to digital marketing methodologies or technologies -- to discuss, strategize, develop, deploy, measure, and optimize sales/marketing/nurture campaign journeys and events.

 

  • Create, upload, and integrate emails, landing pages, static digital assets (images, videos, PDFs), lead forms, dynamic content into campaigns residing in one or more channels.

 

  • Create, maintain, and leverage custom data objects/data extensions, and other approved 1st and 3rd party data sources deemed critical to accurate audience identification, segmentation, as well as personalized and non-personalized campaign journeys, which trigger optimal engagement within digital marketing channels supported by underlying campaigns, nurture programs, and lead generation strategies.

 

  • Perform quality control review sessions with stakeholders to validate and optimize campaign/journey flows, asset content/messaging, brand compliance, deployment timelines, cadence, lead routing, and post-campaign routing and journey mapping.

 

  • Identify, communicate, and resolve gaps adversely impacting sales and marketing campaign effectiveness.

 

  • Highly engaged and desires to develop or improve approach methodologies, best practices, techniques, tactics, and strategies to help continually optimize audience engagement, experience, and conversions.

 

  • Able to support a high volume of projects ranging in size, complexity, scope, and duration without direct or daily supervision.

 

  • Properly scope, build, launch, monitor, and improve sales, marketing, nurture campaign journeys.

 

  • Comfortable working in a virtual work environment with little to no in-person collaboration.

 

  • Identify and resolve challenges and gaps associated with small and large-scale cross-functional sales, marketing, and event related initiatives.

 

  • Performs well under pressure and able to multitask in a fast-paced environment through multiple communication channels (email, phone, video, chat).

 

  • Proactively pursues new methods and tactics that simplify processes, improve effectiveness, and triggers sales opportunities more efficiently.

 

  • Ability to travel when required.

Required Skills/Experience:

 

  • 3-5 years of referenceable Eloqua experience
  • Creating and running sales/marketing/digital campaigns and associated reporting
  • Experience with omnichannel (website, email, SMS, in-app push notifications, advertising, chat) campaigns
  • Creating and maintaining Custom Data Objects and/or Data Extensions

 

Desired Skills/Experience:

 

  • Experience or working knowledge of Salesforce Marketing Cloud, Journey Builder, Email and Ad Studio
  • Data movement via API, FTP, Webhooks, CDPs and DMPs
  • AMPScript, JavaScript, jQuery
  • Creating and implementing SQL queries
  • Developing, implementing, and maintaining responsive HTML and CSS
  • Alation, Tableau, Google Analytics, C3 Metrics
  • ION, Pathfactory, ON24, Webex, iCapture, Certain, and BrightTALK

 

Education:

 

Bachelor's Degree or equivalent experience.

 

Position Type:

 

Full-time, salaried, with robust benefits package.

 

About ADP:

 

ADP is passionate about your success! We wish to engage your unique talents and perspectives and welcome your ideas on doing things differently, and perhaps even better! We support your desire to be successful in your role, and in your ability to learn and grow as an associate of ADP. If this resonates with your professional aspirations, you belong at ADP!

 

Our CORE values drive everything we do: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.

 

Disclaimer: This job description is not intended to serve as a comprehensive summary of duties or responsibilities required of the individual chosen for this position. Moreover, duties and responsibilities may change or be assigned at any time with or without notice.

 

ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADPs culture and our full set of values.



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Industry

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Posted: 2021-05-27 Expires: 2021-08-30
Sponsored by:
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Marketing Campaign Technologist

ADP
Roseland, NJ 07068

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