1+ months

Marketing Automation Manager

Minneapolis, MN 55415
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Rally Health is looking for a Marketing Automation Manager with a focus on details and efficiencies to help implement multiple email and marketing automation programs. This dedicated team oversees the quality and integrity of all member communications (email, push, SMS). You will report to the Senior Director, Marketing Automation.

You will:

  • Enhance the member experience using data to build member journeys

  • Build the segmentation of varied data sets to deploy emails to millions of users

  • Develop HTML/CSS templates compatible across many email clients, web browsers, and mobile devices

  • Identify and build testing and optimization opportunities to improve communications performance focused on user engagement driving towards our KPIs

  • Drive process efficiency and operational excellence

  • Uphold project management and team procedures: handling email deliverables within engineering and data sprints, clarifying requirements, running the interdependencies and maintaining communication channels with essential partners

  • Contribute to the development of our Marketing Automation Roadmap and align strategies that support our goals

Posted: 2020-08-15 Expires: 2020-11-08

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

Sponsored by:
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Marketing Automation Manager

UnitedHealth Group
Minneapolis, MN 55415

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