10 days old

Manager, Loyalty Marketing

Atlanta, GA 30303
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\u003Cdiv data-field=\u0022Position_Description\u0022 class=\u0022Summary\u0022\u003E\u003Cp\u003E\u003Cstrong\u003EPOSITION PURPOSE\u003Cbr /\u003E \u003C/strong\u003EThis Loyalty Marketing Manager position will be responsible for managing and owning key aspects of the marketing plan for The Home Depot\u0026rsquo;s loyalty marketing program. The position serves as primary liaison between Loyalty Marketing and Merchandising leaders and Marketing cross-functional departments for planning and implementing loyalty marketing campaigns for promoting applicable products and loyalty benefits to our loyalty members in a manner that supports long-term customer value.\u0026nbsp; The Manager will work closely with the team and channel partners to execute marketing strategies for acquiring, engaging, and retaining members, and delivering business value to The Home Depot.\u003C/p\u003E\u003Cp\u003EThis position will also work with manager on developing and implementing annual, quarterly, and monthly marketing plans, and be responsible for measuring results across all loyalty marketing campaigns to identify insights and recommendations for improving marketing plan/approach.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cbr /\u003E \u003C/strong\u003E\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EMAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES\u003Cbr /\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E25% Develop annual, quarterly and monthly strategic and tactical marketing plans for the loyalty program based on competitive analysis, consumer input, financial data, and creative tactics. Design marketing reporting and monitor customer perception, response rates, and financial performance. Report-out on performance at regular intervals, design dashboards if necessary, and use data to provide optimization recommendations\u003C/li\u003E\u003Cli\u003E20%- Promoting the program and its benefits across stores, owned channels, and paid channels.\u003C/li\u003E\u003Cli\u003E20%- Collaborate with key business partners across the organization to integrate the loyalty message with brand, channel, and capability communications.\u003C/li\u003E\u003Cli\u003E30% Manage execution of tactical elements of marketing programs, including setting up promotions, working collaboratively with advertising creative team, ensuring communication to channel partner, vendors, etc.\u003C/li\u003E\u003C/ul\u003E\u003Cstrong\u003ENATURE AND SCOPE\u003C/strong\u003E\u003Cbr /\u003E No direct responsibility for supervising others.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EENVIRONMENTAL JOB REQUIREMENTS\u003Cbr /\u003E \u003C/strong\u003E\u003Cbr /\u003E \u003Cstrong\u003EEnvironment:\u0026nbsp;\u003C/strong\u003E\u003Cbr /\u003E Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003ETravel:\u0026nbsp;\u003C/strong\u003E\u003Cbr /\u003E Typically requires overnight travel less then 10% of the time\u003C/div\u003E\u003Cdiv data-field=\u0022Postion_Requirement\u0022 class=\u0022Requirement\u0022\u003E\u003Cstrong\u003EMINIMUM QUALIFICATIONS\u003C/strong\u003E\u003Cbr /\u003E Must be eighteen years of age or older.\u003Cbr /\u003E Must be legally permitted to work in the United States.\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EAdditional Minimum Qualifications:\u003C/strong\u003E\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003E\u003Cstrong\u003EEducation Required:\u003C/strong\u003E\u003Cbr /\u003E \u003C/strong\u003EThe knowledge, skills and abilities typically acquired through the completion of a bachelor\u0027s degree program or equivalent degree in a field of study related to the job.\u003Cstrong\u003E\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EYears of Relevant Work Experience:\u0026nbsp;\u003C/strong\u003E\u003C/strong\u003E4 years\u003Cbr /\u003E\u003Cstrong\u003E \u003Cbr /\u003E \u003Cstrong\u003EPhysical Requirements:\u003C/strong\u003E\u003Cbr /\u003E \u003C/strong\u003EMost of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.\u003Cstrong\u003E\u003Cbr /\u003E \u003Cbr /\u003E \u003Cstrong\u003EPreferred Qualifications:\u003Cbr /\u003E \u003C/strong\u003E\u003C/strong\u003EBrand Marketing Experience\u003Cbr /\u003E Retail or Loyalty marketing experience preferred\u003Cstrong\u003E\u003Cbr /\u003E\u003Cbr /\u003E\u003Cbr /\u003E \u003Cstrong\u003EKnowledge, Skills, Abilities and Competencies:\u003Cbr /\u003E\u003C/strong\u003E\u003C/strong\u003E\u003Cul\u003E\u003Cli\u003EStrong leadership abilities and experience in managing cross-functional work relationships. Strong multitasking and prioritizing skills\u0026nbsp;\u003C/li\u003E\u003Cli\u003EHighly organized - with ability to combine strategic direction with hands-on tactical execution\u0026nbsp;\u003C/li\u003E\u003Cli\u003EKnowledge of consumer and product research, market segmentation and competitive intelligence/analysis\u0026nbsp;\u003C/li\u003E\u003Cli\u003EFinancial acumen\u0026nbsp;\u003C/li\u003E\u003Cli\u003EDemonstrated ability to combine strategic planning with practical solutions\u0026nbsp;\u003C/li\u003E\u003Cli\u003EDemonstrated ability to conceptualize and build integrated marketing plans\u003C/li\u003E\u003C/ul\u003E\u003C/div\u003E
Posted: 2020-11-22 Expires: 2020-12-24
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Manager, Loyalty Marketing

Home Depot
Atlanta, GA 30303

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