1+ months

Manager, Display & Paid Social Marketing

Walmart
San Bruno, CA 94066
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1278322BRReq ID:1278322BRCompany Summary:Walmart Global eCommerce is comprised of Walmart.com, VUDU, SamsClub.com, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.Job Title:Manager, Display & Paid Social MarketingPosition Summary:The Display & Paid Social Marketing team owns the go-to-market strategy and execution for display & paid social advertising for Walmart.com. We partner with the category marketing team to build and execute innovative marketing plans based on our deep understanding of our customer's needs and shopping missions by category. We're charged with driving customer acquisition, retention, and profitability. The Manager of Display & Paid Social will lead campaign management & activation of full funnel display & paid social programs. This role will help manage our display & paid social partnerships, own campaign management & activation, and drive testing & learning for our programs. In conjunction with top engineers from across the globe, this role will develop new targeting and measurement capabilities only possible by the fortune #1 company. Roles & Responsibilities: Oversees, manages and optimizes large-scale display & paid social media marketing initiatives. Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals. Provides data driven insights and recommendations with investment strategists for category marketing approval. Sets and oversees display & paid social budget. Establish & evangelize best practices across display & paid social media marketing. Oversee quality assurance process and provide technical support where appropriate. Identify and address any data, platform or technology gaps that might hinder successful test and learn deployment. Cultivates an environment where associates respect and adhere to company standards of integrity and ethics.City:SAN BRUNOState:CAPosition Description:The Display & Paid Social Marketing team owns the go-to-market strategy and execution for display & paid social advertising for Walmart.com. We partner with the category marketing team to build and execute innovative marketing plans based on our deep understanding of our customer's needs and shopping missions by category. We're charged with driving customer acquisition, retention, and profitability. The Manager of Display & Paid Social will lead campaign management & activation of full funnel display & paid social programs. This role will help manage our display & paid social partnerships, own campaign management & activation, and drive testing & learning for our programs. In conjunction with top engineers from across the globe, this role will develop new targeting and measurement capabilities only possible by the fortune #1 company. Roles & Responsibilities: Oversees, manages and optimizes large-scale display & paid social media marketing initiatives. Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals. Provides data driven insights and recommendations with investment strategists for category marketing approval. Sets and oversees display & paid social budget. Establish & evangelize best practices across display & paid social media marketing. Oversee quality assurance process and provide technical support where appropriate. Identify and address any data, platform or technology gaps that might hinder successful test and learn deployment. Cultivates an environment where associates respect and adhere to company standards of integrity and ethics.Minimum Qualifications:3-5 years of experience in a digital marketing role. Experience with performance paid social, programmatic display, ad servers, rich media and dynamic creative vendors required. Good analytical and problem-solving abilities, along with an ability to collaborate cross-functionally. Understanding of current attribution models and methodologies. Able to deliver against multiple simultaneous tasks with excellence. Strong verbal and written communication skills. Comfortable working in a fast-paced, fun, and entrepreneurial environment. Superb troubleshooting skills and strong attention to detail. + Bachelor s degree in Marketing, Business, or related field and 2 years experience in marketing or related field OR 4 years experience in marketing or related field. Category:Marketing Brand:Walmart.com
Posted: 2019-04-23 Expires: 2019-10-27

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Manager, Display & Paid Social Marketing

Walmart
San Bruno, CA 94066

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