13 days old

Manager, Consumer Insights (Primary Research)

Cox Communications Inc
Atlanta, GA 30303
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*Primary Location: *6205 Peachtree Dunwoody Rd, Atlanta, GA, USA
*Division: *Cox Communications Inc
*Job Level: *Manager/Senior Manager
*Travel: *Yes, 15 % of the Time
*Schedule: *Full-time
*Shift: *Day Job
*Requisition Number: *202102477
*Role Summary:*

Cox is taking a new direction that will reimagine every customer interaction - from communication to products to customer experience. The Consumer Insights Managers mission is to lead marketing research activities focused on the Cox brand, specific products, and marketing activities.

The types of research to be conducted will include both qualitative and quantitative methods, including advanced techniques such as discrete choice and System 1 measurement. The research conducted will support some of the following:

* Brand and product tracking

* Advertising effectiveness

* Customer experience

* Message testing

* Concept testing

* Research for one or more of Coxs product lines

*Major Tasks:*

This person will be responsible for all phases of assigned primary and/or tracking research, working with external research suppliers as needed. This includes:

* Collaborate with internal clients (e.g., Product Marketing, Product Development, Advertising, and Pricing teams) to better understand research needs and translate needs into clear research objectives.

* Manage all aspects of the research project from recommending methodologies, identifying suppliers, and managing questionnaire design, sampling plan and analytical plan.

* Work with the research supplier to produce high quality reports and presentations with actionable insights.


* The ability to communicate information and implications both verbally and in written presentations in a clear, compelling and cohesive story.

* The ability to identify opportunities and gaps for the business via a wholistic understanding of business fundamentals and application of industry, consumer and marketing insights.

* Creativity to come up with innovative research solutions and curiosity to follow the data to derive new insights.

Qualifications: *Minimum*:

* 7+ years of experience in primary market research, marketing, or product management in a competitive industry; 5+ years of experience if candidate possesses an advanced degree

* Specialization in at least one of the following research areas: customer segmentation (including ethnographic / behavioral observation), discrete choice, advertising testing, brand positioning and communication testing, path to purchase, value proposition, new product development

* Experience in statistics, research methodology, and data analysis and with data analysis tools (e.g., SAS, SPSS)

* Strong knowledge of Microsoft Word, Excel, and PowerPoint

* Excellent interpersonal, leadership, and collaborative skills to work effectively with teams throughout organization


* Bachelors degree in a quantitative or research field or equivalent work experience highly desired

* Masters degree in social science research, MBA, or MMR degree

* Experience in a subscription-based business

* Experience in primary marketing research on the supplier and/or client side.

* The ideal Candidate will be adaptable, have strong attention to detail and excellent follow up skills, will manage time well, and will contribute to the teams overall success.

* The successful candidate will have experience conducting market research as part of a high performing team and developing consumer insight from qualitative

Who We Are
*About Cox Communications*
Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. Were dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique.

*About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, [visit our benefits page](http://jobs.coxenterprises.com/life-at-cox/benefits/).
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
Posted: 2021-06-11 Expires: 2021-07-24
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Manager, Consumer Insights (Primary Research)

Cox Communications Inc
Atlanta, GA 30303

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