1+ months

Lead a team of country marketers

Hedgesville, WV 25427
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Lead a team of country marketers to implement marketing strat/platform for brands/TAs; uses customer voice to prioritize/direct content creation to achieve financial targets


In order of importance, list the primary responsibilities critical to the performance of the position. It is recommended not to list actual tasks but focus on essential responsibilities that highlight accountability and level of judgment required.

**Core Activities:**

+ Leads Country ONC Marketers to execute brand strategies.

+ Sets regional direction for the therapeutic area.

+ Responsible for extensive People Management across a geographically dispersed virtual team.

+ Develop detailed tactical implementation plan to prepares for execution and tailors as appropriate for relevant market.

+ Shared P&L accountability; owns Marketing expense management of the country & regional expense management for the product or therapeutic area

+ Provide insights to inform strategy, messaging & positioning of brand materials; ensure they are modularized appropriately for China

+ Plan/forecast, spend, and track brand budgets/performance at regional level; track revenue performance and design interventions to mitigate risks as gaps emerge

+ Oversee Country Marketing training of Field Force (POA) or product and market positioning

+ Generate market research requests and help compile market feedback from Marketers

+ Receive input from markets on brand positioning

+ Proactively seek opportunities to centralize additional marketing activities to free their time to focus on customers

+ Interface with region and country stakeholders

+ Identify and develop effective relationships with customers, which have regional reach, and ensure that Pfizer is positioned as a leading, innovative and ethical provider of health care solutions

**Key Accountabilities:**

+ Brand Plan:

+ Detail tactical planning, prepare execution

+ Country tactical planning with A&P budgets

+ Provide input into campaign development: Design campaign messaging; oversee material production

+ Promo meetings: Speaker training curricula

+ (Non) Promo meetings: coordinate logistics, attendee approval

+ Op Plan: Country targets, and resource allocation

+ People Management: Recruit, train, lead, develop, mentor, and retain skilled colleagues to ensure the realization of objectives


Indicate the formal education, certification or license required and/or preferred. Include the minimum number of years of relevant experience required for the position (where legally permissible).

Bachelor degree required, MBA is preferred

15 or above Marketing experience with above 5 years people management experience


Indicate the technical skills required and/or preferred, as applicable.

+ Lead a the team / grow others

+ Strategy and Operational Business Market Plan

+ Performance and Program Metrics

+ Matrix Management

+ Expect candidates to demonstrate these commercial competencies are at the mastery level:

+ Market Customer and Competitor Insight and Focus

+ Marketing Execution

+ Marketing Innovation

+ Data analysis, interpretation and communications

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research
Posted: 2019-12-13 Expires: 2020-04-16

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Lead a team of country marketers

Hedgesville, WV 25427

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