1+ months

Integrated Marketing Manager - Federal (Meraki)

Cisco Systems Inc.
San Jose, CA 95113
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At Cisco Meraki, we empower our customers to realize their mission by simplifying the digital workplace. Our products and technology architecture are changing the face of enterprise networking, security and facilities management and making cloud-managed IT a reality.

To help us in that mission, we are looking for an Integrated Marketing Manager to focus on our US Public Sector segment, specifically owning Federal and State + Local Government campaign strategy. The ideal candidate is strong enough to handle a bit of ambiguity, comfortable working cross-functionally to understand the business needs, and build a measurable plan that impacts the bottom line. As an Integrated Marketing Manager, you will be responsible for leading strategy, planning and execution of campaigns that make Meraki the go-to networking solution.

What You'll Do

  • Develop an end-to-end marketing plan for both Federal and State + Local Government that backs into sales growth targets
  • Inform the GTM plans and marketing roadmap in collaboration with key partners across sales, marketing, and product teams
  • Drive coordinated marketing initiatives including building the campaign strategy, identifying acquisition channels and tactics, informing creative development, owning project and workstream management in partnership with audience and product marketers
  • Develop and incorporate field and partner ready resources for amplifying programs in international markets
  • Maintain ongoing partnerships with regional marketing leads to ensure successful implementation of campaigns in key markets globally
  • Run experiments and measure performance to provide data-validated insights to optimize campaigns, find new opportunities, and deliver on overall performance against our short and long term objectives

Who You Are

  • 8+ years in marketing, 5+ years in a role using multiple outreach channels
  • Innovative and creative problem-solver with strong communication skills across internal and external stakeholders
  • Proven track record of working at the strategic and tactical level to develop and execute innovative and effective campaigns
  • Exceptional team collaborator, open to idea/project iteration
  • Strong ability to prioritize and execute on multiple work streams
  • Comfortable with project management across multiple teams and able to track projects from briefing to launch

Jobs Rated Reports for Marketing Manager

Posted: 2021-01-13 Expires: 2021-03-08
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Integrated Marketing Manager - Federal (Meraki)

Cisco Systems Inc.
San Jose, CA 95113
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