11 days old

Integrated Marketing Manager

Cisco Systems Inc.
Carolina Shores, NC 28467
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Over the last two years, Cisco's Customer Experience department has been on a mission to simplify and accelerate our customers' paths to success. Within marketing, we're hyper-focused on crafting relevant and personalized digital experiences to assemble the attention of our customers, further their interest and qualify opportunities for our lifecycle of services.

We're in search of a creative marketer with a strong analytical approach to content creation and go-to-market strategy to join our CX Demand Generation team as our Integrated Marketing Manager.

What You'll do:

In this role, you'll have the opportunity to work across the lifecycle of services, and with marketing initiatives that have direct impact on our customers, partners and pipeline. Qualified candidates should be proficient at identifying target audiences, writing powerful and relevant messages for those audiences, and demonstrate the ability to strategically take campaigns to market through available platforms (including web, digital, social, email and paid media).

Responsibilities of this role include:

  • Understand our lifecycle success portfolio and the needs of the business to develop strategic campaigns that help achieve revenue goals.
  • Work with business partners and subject matter specialists to build and curate content for campaigns.
  • Develop personas and audiences relevant to campaigns and areas of the portfolio.
  • Craft meaningful landing pages and emails to acquire new customers and cultivate existing contacts.
  • Lead vendors and agencies to produce emails and landing pages in Salesforce Marketing Cloud.
  • Ensure that all campaigns are trackable through the customer journey, from prospect to booked opportunity.
  • Take campaigns to market by utilizing and optimizing existing channels, both paid and organic.
  • Use metrics to inform campaigns, and adapt messaging, content and audiences in real time.
  • Report back to the business the impact of the marketing campaigns on pipeline and bookings.

Who You'll Work With:

Teams within the CX area such as: the Go to Market Team, Product Marketing Team, Events & Strategic Moments Team and vendors and agencies.

Who You Are

  • 6+ years in marketing, 3+ years in a role using multiple outreach channels
  • Strong digital marketing experience and interest
  • Strong understanding and experience with Martech platforms (SFDC, Marketo, Eloqua)
  • Previous experience working cross functionally, specifically with sales team, potentially with product teams
  • Innovative and creative problem-solver with strong communications skills across internal and external partners
  • Strong writing skills
  • Consistent track record of working at the strategic and tactical level to develop, execute, course accurate effective campaigns
  • Outstanding team collaborator, open to idea/project iteration
  • Strong ability to prioritize and execute on multiple work streams
  • Comfortable with project management across multiple teams and able to track projects from briefing to launch

We Are Cisco

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference. Heres how we do it.

We embrace digital, and help our customers implement change in their digital businesses. Some may think were old (30 years strong!) and only about hardware, but were also a software company. And a security company. An AI/Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do you cant put us in a box!

But Digital Transformation is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, we give our egos a break and we give of ourselves (because giving back is built into our DNA.) We take accountability, we take bold steps, and we take difference to heart. Because without diversity of thought and a commitment to equality for all, there is no moving forward.

So, you have colorful hair? Dont care. Tattoos? Show off your ink. Like polka dots? Thats cool.

Jobs Rated Reports for Marketing Manager

Posted: 2020-03-16 Expires: 2020-04-27

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Integrated Marketing Manager

Cisco Systems Inc.
Carolina Shores, NC 28467
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