5 days old

HIVE/QCI Analytics and Insights Manager

New York, NY 10007
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Auto req ID: 213832BR

Job Description

The HIVE is a group within PepsiCo with the mission of creating and nurturing rising, trend-forward, high-potential brands. The HIVE brand teams bring to life compelling new-to-the-world brands by leveraging relevant PepsiCo resources matched with the power of their entrepreneurial spirit, to build brands and new capabilities for the broader company. Our underlying Quick Cycle Innovation (QCI) methodology is the foundation of our team, and a muscle we are continuing to evolve and improve for HIVE and PEP. HIVE Brand teams are structured as lean entrepreneurial teams empowered to take risks and operate outside of bureaucracy to move with agility, test and learn running a brand end-to-end.

Job Summary:

As the Analytics & Insights Manager, you have an innate sense of curiosity. As a core pillar of PEP innovation, the HIVE seamlessly moves from art to science; this role grounds the team in science. Your default arbiter of debate is data. You will not only help shape the data agenda for new-to-world brands but also disseminate our Quick Cycle Innovation methods throughout the broader organization. Your day-to-day will revolve around ingesting and tracking data in the CPG food & beverage ecosystem particularly in innovation channels like eCommerce and Natural. You will support the Data Analytics & Strategy Director on unearthing and tracking digital data signals (e.g. Social) that when combined with commercial scoping/sizing and brand performance analyses will unlock opportunities for breakout innovation. You will also play a pivotal role in the building of analytical tools / KPI frameworks to guide the Hive Brand Teams and PEP Business Units decision-making.

Accountabilities:

  • Serves as the data expert on all things Digital (Social, Traffic analytics, sentiment analysis, SEO etc.)
  • Understands & generates actionable insights from eComm data (e.g. DTC, performance mkting etc.)
  • Builds visualizations from analytics/insights work
  • Conversant with Point of Sale (Nielsen, IRI, SPINs, One Click Retail etc.) databases and metrics
  • Marry seemingly disparate insights between digital and commercial data points to furnish views on massive, unaddressed (or ripe for real disruption) CPG territories
  • Serves as subject matter expert for digitally-forward F&B CPG category/subcategory dynamics
  • Answers diverse business questions by analyzing and auditing our QCI dashboards and data inputs
  • Immerses in our HIVE brands and external brands performance data
  • Maintains/augments HIVE brands holistic performance dashboard and enables insight-based actions
  • Unlocks new sources of data that impact the innovation agenda from ideation through in-market

Qualifications/Requirements

  • Understanding and proficiency operating within syndicated databases with demonstrated ability to glean actionable insights from them
  • Experience with digital commerce and digital advertising
  • Proven skill blending diverse data from different platforms, formats and environments
  • Numeracy/comfort around numbers
  • Buy-side / Investment Banking / Management Consulting experience in CPG preferred
  • Fluency in Excel and PowerPoint required
  • Proficiency with visualization platforms (e.g. PowerBI, Tableau etc.) and SQL a big plus
  • Excellent organization, presentation, and communication skills (both written and verbal)
  • Structured thinker / problem solver
  • Comfort with ambiguity as demonstrated by being able to adapt in less-structured environments
  • Passion for Food & Beverage (and Consumers)
  • Ability to influence and be influenced through maintaining strong views loosely held

Relocation Eligible: Not Applicable
Job Type: Regular


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement","city":"New York City","state":"New York
Posted: 2020-09-15 Expires: 2020-10-16

Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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HIVE/QCI Analytics and Insights Manager

PepsiCo Inc.
New York, NY 10007

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