1+ months

GISENIOR MARKETING SPECIALIST

Medtronic
Tokyo
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GISENIOR MARKETING SPECIALIST

Location:

Tokyo, Tokyo, Japan

Requisition #:

210004O8

Post Date:

Mar 09, 2021


**JOB TITLE: SENIOR MARKETING SPECIALIST**


**DEPARTMENT: GASTROINTESTINAL**


**REPORTING TO: GASTROINTESTINAL SENIOR MARKETING MANAGER**


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**Main Mission of Job**


**Careers that Change Lives**


+ Assume product ownership of one vertical of the high growth outlook gastrointestinal portfolio

+ Champion product launch activites working with all stakeholders internally and externally


Prioritize growth opportunities and build tactical promotional programs, thereby, achieving business objectives


**Main Responsibilities**


**A Day in the Life**


+ **Market analysis and insights**

+ Develop quantitative and qualitative insights of the high growth gastrointestinal market to grasp its current status and trend

+ Plan and conduct market researches: voice of customers, competitive intelligence, primary research, database and literatures

+ **Strategic planning**

+ Identify short, mid and long term portfolio growth opportunities to support business objectives

+ Prioritize strategic opportunities based on barriers and financial analysis

+ Plan and lead New Product introduction working with all stakeholders and creating opportunity assessments along with clear segmentation, targeting and positioning, value proposition messaging.

+ Work closely with Market Development function and Japan marketing leader to link market development opportunities to tactical plans

+ Form relationships with current and future Key Opinion Leaders to enhance understanding of customer requirements, market needs and market potential.

+ **Execution**

+ Execute best-in-market new product launches for Japan

+ Work proactively and directly with the sales team to identify specific marketing needs to meet business objectives.

+ Regionalize product collaterals and advertising materials to develop simple messaging, obtain approvals per local SOPs and create communication plan to articulate value-proposition to sales team/ distributors

+ Co-ordinate internal external training/ education programs that support the strategies.

+ Ensure effectiveness of promotional programs, track progress and report through dashboards periodically

+ Collaborate with national and regional key customers to plan engagement and congress events

+ Chart an annual plan for marketing events and execute in collaboration with event management and communication teams

+ Demonstrate leadership and persuasiveness working with cross-functional team like Sales, Regulatory, Clinical, Supply Chain, Operations, Quality to seek alignment

+ Leverage promotional channels such as sales team, peer-to-peer, congresses, eMarketing to propogate product messaging


**Must Haves (Minimum Requirements)**


Job Experience


+ 5+ years in medical device or pharmaceutical industry

+ 3+ years of marketing specialist in medical device or pharmaceutical industry


Skills/Knowledge


+ Project management experience

+ Customer facing experience

+ Prior therapeutic endoscopy experience

+ English proficiency equivalent to TOEIC 800Competency


+ Critical and analytical thinking

+ Adaptability

+ Data driven

+ Innovation and creativity

+ Leadership and teamwork

+ Mission-oriented behavior


Education


+ Bachelor degree in any relevant faculties


**Nice to Have**


Job Experience


+ Leading new product introduction

+ Demonstrating business turnarounds

+ Marketing in high growth businesses

+ Experience interacting with teams outside Japan/ stint outside Japan


Skills/Knowledge


+ Expertise in market analysis and researches

+ Strong knowledge of the Japan market landscape in therapeutic endoscopy

+ Leadership experience in cross-functional team including sales, regulatory, clinical, supply chain, operations, quality

+ Regular remote and/or face-to-face communication with global counterparts in English


Education


+ Master of Business Administration


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**About Medtronic**


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It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
Posted: 2021-03-11 Expires: 2021-05-17
Sponsored by:
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GISENIOR MARKETING SPECIALIST

Medtronic
Tokyo

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